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The future of casual games is Smartphones & Tablets Vlad Suglobov, CEO & Co-Founder

The future of casual games is Smartphones & Tablets Vlad Suglobov, CEO & Co-Founder. Search “ g5 ” to find games. We develop and publish Free-to-Play and casual games for smartphones and tablets. Opening slide one year ago:. Game platform with 10 BILLION install base

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The future of casual games is Smartphones & Tablets Vlad Suglobov, CEO & Co-Founder

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  1. The future of casual games is Smartphones & TabletsVlad Suglobov, CEO & Co-Founder

  2. Search “g5” to find games We develop and publish Free-to-Play and casual games for smartphones and tablets

  3. Opening slide one year ago: Game platform with 10 BILLION install base G5 is already making 90%+ revenue from mobile & tablets Source: The Economist Magazine

  4. New PC sales are declining • For the first time in 11 years… • Gartner: Worldwide PC shipments fell 8% in Q3 2012 • IDC: The drop was 8.6% • IDC: US new PC sales were down 12.4% from a year ago • It happens worldwide, it happens in USA Why?

  5. Smartphones and tablets • Strategy Analytics: Over 1 billion smartphones are in use • Google: 1.3 million Android device activations a day • Over 150M iPhones expected to be sold in 2012 • ABI: Tablet shipments to exceed 100M in 2012

  6. Growth dynamics

  7. Where is it going? • It took 16 years to have 1 billion people use smartphones • 2nd billion is expected in 2 years • TherateofiOSandAndroiddeviceadoptionhassurpassedthatofanyconsumertechnologyinhistory • Smartdeviceadoptionis: • 10X fasterthanthatofthe 80s PC revolution • 2X fasterthanthatof 90s InternetBoom • 3X fasterthanthatofrecentsocialnetworkadoption

  8. What happens to these companies?

  9. Compare to G5 +1300% in 3 years

  10. G5 Annual Revenue • Tens of millions of dollars earned on iOS and Android • Millions of dollars paid out to developers

  11. Average Revenue Per iOS Casual Game According to App Annie Intelligence, in July 2012, G5 globally made on average 67% more revenue per ranked iPad game and 143% more revenue per ranked iPhone game than Big Fish

  12. Android downloads per Game G5 generates ~10x times more downloads per game than Big Fish Source: play.google.com

  13. G5 works with 80 partners to bring their games to smart devices • Artifex Mundi • Artogon • Awem • Hipsoft • National Geographic • Shaman Games • SMI Games • Vogat • … and many more

  14. Сompetition is good • G5 brought much needed competition to the casual games economy • Developer revenue share went up • Advances went up • Royalties paid went up • Competition is good for everyone

  15. What can a developer do? • Don’t spend time on PC • Don’t listen to PC portals • Don’t spend time on “streaming” • Bring existing PC games to iOS and Android • Diversify through Steam and Mac App Store • Use iOS as reference platform for all future games • Bringyour best franchises to Mobile F2P format, and go cross-platform

  16. “Streaming” • Apple won’t allow it on iOS • On Google Play, it has between 10K-50K downloads, lots of complaints that it doesn’t work • (Many G5 games have 1M-5M downloads on GP) • Let’s (optimistically) assume 10K of these subscribed • 10.000 users * $8 per month / 100 games = … • ... = $800 / month per game • And they say many more games coming, up to 1000 • Do you really want to sell your games even cheaper?

  17. “Streaming” • OnLive went into bankruptcy • Gaikai was sold to Sony… to be killed? • Theoretically, streaming of 3D games made some sense… until iPads had 3D graphics like PlayStation • With casual games, what is the problem that streaming solves? • Bandwidth? Streaming is even MORE sensitive to bandwidth than downloading • It does not solve real world problem. It’s an attempt to create an unneeded walled garden with the cheapest simple games (which you can already find for free onGoogle Play)

  18. What can you expect? If you have a great game:

  19. Premium Game • Released in Sep 2010 • Premium casual game • Casual city simulator • Top 10 Grossing Game in 34 countries • Millions of downloads • Well over $1M of revenue

  20. Free-to-Play Game • Released in Sep-Dec 2011 • Free-to-play game • Casual city simulator • Top 10 Grossing Game in 103 countries • $1M revenue and first million downloads in a couple of months

  21. Revenue: F2P vs Premium

  22. Casual Game Can Become a F2P Hit Virtual City Playground for iPad CityVille Hometown iPad Source: App Annie Analytics

  23. What G5 can do for you: • Offer great publishing terms and advances • Share our experience and best practices • Localize to 12 languages • Provide thorough cross-platform QA • Cross-platform technology if you need it • Cross-sell with our portfolio: • Over 80 million downloads, millions of MAU • Maximize your revenue across ALL platforms

  24. Join the mobile revolution! developers@g5e.com www.g5e.com

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