Karin Neergaard, David Scotney, Ilse Vleugels & Carina Aschan

1. Workshop D2Improving a city’s sustainable transport policies by benchmarking and quality management Karin Neergaard, David Scotney, Ilse Vleugels & Carina Aschan

2. Programme • Introduction • Schemes for reviewing city performance • Max Q – the swedish experience • Break-out Groups • Feedback from Groups • Open floor • Conclusion

3. Programme • Introduction • Schemes for reviewing city performance • Max Q – the swedish experience • Break-out Groups • Feedback from Groups • Open floor • Conclusion

4. Introduction – what? • The mobility challenge for cities – • increasing traffic, chronic congestion, air and noise pollution, increased traffic accidents • against a background of global warming and the need to reduce carbon consumption • Need to alter the balance of priorities from motorised vehicles to more sustainable and active modes • .......The EcoMobility SHIFT project is establishing a process – • to help cities to put a process in place to make the change • to measure the effectiveness of the change • to compare their achievements with other cities ..........which will raise the international status of successful cities!

5. Introduction – who? • An activity of the Global Alliance for EcoMobility • Co-funded by the European Agency for Competitiveness and Innovation (EACI) - part of its Intelligent Energy Europe (IEE) program • Taken forward by eight partners: ICLEI - Local Governments for Sustainability, Edinburgh Napier University, Mobiel 21, Traject, Trivector Traffic, I-CE – Interface for Cycling Expertise, Municipality of Burgas and Municipality of Miskolc

6. Programme • Introduction • Schemes for reviewing city performance • Max Q – the swedish experience • Break-out Groups • Feedback from Groups • Open floor • Conclusion

7. Schemes for reviewing city performance Ilse Vleugels Mobiel 21

8. Prerequisites for the scheme? • A widely recognized & highly valued Ecomobility label for urban areas • A user friendly Quality Management Scheme for mobility departments in local authorities so that they can understand where/why they are performing well and how they can improve • So, the scheme should ideally: • Cover process, outputs and outcomes • Be dynamic (change related) & static (measuring achievements) • Allow for comparison/benchmarking • Award labels to recognise achievements in process, outputs and/or outcomes

9. Does this scheme already exist? • Desktop review of about 25 schemes • Focus on different aspects, e.g. use of indicators, functioning of QMS, labelling mechanisms, audit procedures, popularity • Look at transport sector and beyond • Expert interviews Inspiring list for SHIFT scheme ..

13. Traffic safety audit • Process: • Standard questionnaire on efforts & standards in place • Analysis of quantitative data (accident statistics) • 36 indicators in 7 categories • Site visitwithindividual interviews • Lead byexternal consultant

14. Existing schemes................. • Review report available from http://www.ecomobility.org/shift/achievements/

15. Programme • Introduction • Schemes for reviewing city performance • Max Q – the swedish experience • Break-out Groups • Feedback from Groups • Open floor • Conclusion

16. Max Q – the swedish experience Karin Neergaard, Trivector Traffic Carina Aschan, Sustainable Travel Umeå Region

17. Umeå Lund, ”test- audit”, 2009 Region of Umeå, 2010 & 2011 Varberg, 2010 Helsingborg, 2011 Varberg Helsingborg Lund

18. MaxQ • 4 components • 12 elements (5-7 elements per component) • For each element: up to 10 questions

19. The region of Umeå Evaluation of the MM effects: Evaluation of the MM process: MaxQ • SUMO/MaxSumo

20. The MaxQ-process in Umeå Kick-Off Meeting (Trivector & MM team Umeå) MaxQ-questionnaire (MM-team answers individually) Trivector analyze questionnaire and documents and prepare meeting Consensus meeting Interviews with partners (the region, the county council, swedish road and rail administration, the municipalities, the traffic operator) Preliminary report to the MM-team Presentation of the result (MM-team and partners) Final report on Max Q-result (and in this case SUMO-results)

21. The MaxQ-questionnaire

22. Overview (see chart) Identification of strengths and weaknesses Improvement suggestions MaxQ result

23. Ladder of development (scale 0-5) 5. Total Quality Management Continuous improvements; innovation; good results 4. Chain-oriented policy:Systematicanalysis and evaluation of the MM work; long term commitments • System-oriented policy: • Same as level 2, but including policy, routines and organisation • Process-oriented policy: • Someknowledgeaboutpre-conditions and needs. Singlemeasures. • Activity-oriented policy: • Ad hoc, short term approach 0. No MM work at all

24. Presentation of strengths, weaknesses and improvement suggestions for each component

25. Performed activities Knowledge & spread Use – participants in activities Usersatisfaction Behavioural changes CO2-effects The SUMO-evaluation (region of Umeå)

26. What did MaxQ produce? (in the region of Umeå) • The MM-team were amazed how the set of questions could identify their work and the strengths and weaknesses so precisely • All (MM-team and partners) were strengthened by to see the final results, new energy! • Telephone interviews with partners created immediate action by those who were interviewed... • Improvement suggestions in the report were used as points for discussion at a steering group meeting. • Many of the proposals were not the MM-teams responsibility. The responsibilities for proposals were divided among the partners. • Many of the improvements are completed

27. Improvement suggestions from Umeå Suggestion: ensure that within each municipality there is a responsible organization or individual to manage the MM-issues and increase the understanding of the need for mobility management within each organization. The call came from several directions and has become a regular item for discussion… We do not have to ask for more involvement anymore. Cooperation between municipalities strengthened, More people have been involved - MM proliferation. Suggestion: Use SUMO to support the planning of projects and for evaluation. SUMO became an aid when it was put into a context. Motivation to use SUMO on more activities

28. Improvement suggestions Suggestion: Important to involve mobility management in key decisions affecting the travel. Seek to ensure that the intentions and goals of the business plan are integrated with other municipal programs and plans.A call to all to work with mobility management MM – team are invited to strategic meetings, to projects in the planning stage Mobility management is on the agenda and the need for our knowledge has increased. Suggestion: discuss the importance of long term funding for the mobility management office. The evaluation report was an important subject when the decision was taken for continued funding of the MM-office. Our, and other new, projects got a different and improved organization.

29. Programme • Introduction • Schemes for reviewing city performance • Max Q – the swedish experience • Break-out Groups • Feedback from Groups • Open floor • Conclusion

30. Break-out Groups • How can the effectiveness of a city’s mobility policies be identified and measured? – IlseVleugels • What is an EcoMobile City? - Karin Neergaard • Why should a city want to get an EcoMobility label and what should it look like? – David Scotney Please return for Feedback at 16.30!

31. Programme • Introduction • Schemes for reviewing city performance • Max Q – the swedish experience • Break-out Groups • Feedback from Groups • Open floor • Conclusion

32. Feedback from Groups • The effectiveness of a city’s mobility policies can be identified and measured by............. • An EcoMobile City is ............. • A city would want to get an EcoMobility label, looking like........., because..............

33. Programme • Introduction • Schemes for reviewing city performance • Max Q – the swedish experience • Break-out Groups • Feedback from Groups • Open floor • Conclusion

34. Open floor • Any additional thoughts..............................

35. Programme • Introduction • Schemes for reviewing city performance • Max Q – the swedish experience • Break-out Groups • Feedback from Groups • Open floor • Conclusion

36. Conclusion • With the completion of the development stage of the project in Spring 2013, EcoMobility SHIFT will then be available to assist you in taking forward your city into the future.

37. Workshop D2Improving a city’s sustainable transport policies by benchmarking and quality management Karin Neergaard, David Scotney, Ilse Vleugels & Carina Aschan Thank you!