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State of the DTV & HDTV Transition on the CBS /CW TV Networks 02 /20 / 2008

State of the DTV & HDTV Transition on the CBS /CW TV Networks 02 /20 / 2008. Robert P. Seidel CBS Television Network V.P. Engineering & Technology. February 17, 2009 Deadline.

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State of the DTV & HDTV Transition on the CBS /CW TV Networks 02 /20 / 2008

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  1. State of the DTV & HDTV Transition on the CBS /CW TV Networks 02 /20 / 2008

  2. Robert P. Seidel CBS Television Network V.P. Engineering & Technology

  3. February 17, 2009 Deadline • On February 17, 2009 the U.S. Government has mandated that the NTSC standard definition analog service be turned off. • In preparing for this transition, CBS will stop distributing a standard definition satellite signal to our 207 affiliates in Sept. 2008.

  4. 7:00 7:30 8:00 8:30 9:00 9:30 10:00 10:30 CBS HDTV PRIME TIME 2007/2008 Big Brother Cold Case sunday 60 Minutes Dexter CSI: Miami Two & a Half Men How I Met Your Mother The Big Bang Theory Rules of Engagement monday NCIS The Unit tuesday Cane CSI:NY Kid Nation wednesday Criminal Minds thursday Survivor Without a Trace CSI Hack Ghost Whisperer Numb3rs friday Moonlight 48 Hours Crime Time Saturday saturday Crime Time Saturday Simulcast in HDTV Jericho Simulcast in HDTV & 5.1 Surround Sound

  5. 7:00 7:30 8:00 8:30 9:00 9:30 10:00 CW HDTV PRIME TIME 2007/2008 Online Nation America’s Next Top Model Life is Wild CW Now sunday Aliens in America The Game Everybody Hates Chris Girlfriends monday Beauty and the Geek Reaper tuesday America’s Next Top Model wednesday Gossip Girls Smallville thursday Supernatural WWE Friday Night SmackDown (HDTV in Jan 2008) friday Simulcast in HDTV

  6. US Tennis Open. College NCAA Football every Saturday. All NFL Football games on Sunday. All College Basketball including all 64 teams at the start of “March Madness” and NCAA Final Four Basketball in 5.1 The Masters Golf Tournament in 5.1 and the PGA coverage in the summer. CBS HDTV Sports Programming

  7. In June 2001 CBS announced, “The Young and The Restless”, the number one daytime drama. The Late Show with David Letterman Sept 2005. CBS Owned & Operated station in NY, LA and Philadelphia are producing all of their local news in HD. CBS HDTV Programming

  8. The Price is Right Game show. The CBS Evening News with Katie Couric. The CBS Morning News - The Early Show. 60 Minutes news magazine. In addition to Wheel of Fortune and Jeopardy; Programs to be Syndicated by CBS/King World to local TV stations: Everybody Loves Raymond CSI CSI NY Entertainment Tonight/ Insider Future CBS HDTV Programming

  9. 2003-2008 Grammys in HDTV and 5.1 Surround Sound with over 800 individual audio sources. On average, 40 hours per week of original HD programming, increasing to 60 hrs. Daytime programming, Primetime, Sports, Movies and Specials. CBS HDTV Programming

  10. Audio Loudness in the Digital Television System

  11. Program Dial Normalization

  12. Program Dial Normalization

  13. +2.5 dB to -5.5 dB normal listen level. When the loudness falls outside the comfort zone, the viewer reaches for the remote. Comfort Zone } Too Loud }+2.5 dB } Normal Listen Loudness -5.5 dB } Too Soft

  14. {

  15. Effectiveness of Dial Normalizing programs and all commercials Day Improved No Benefit Failed Total Monday 8 7 2 17 Tuesday 8 5 2 15 Wednesday 11 2 3 16 Thursday 4 6 6 16 Friday 6 4 5 15 Saturday 5 4 3 12 Sunday 7 7 2 16 49 35 23 107 Percent 45.8% 32.7% 21.5%

  16. 809 HD Commercials

  17. Loudness Histogram

  18. Commercials after Loudness Control

  19. Loudness Histogram after Controller

  20. Don’t author Dialogue Normalization values for each piece of content, because it’s an operational nightmare. Standardize the mixing room sound pressure level. ( 75 dB ?) If commercials exceed a loudness value of -24 dB, then they should be rejected or process the commercial with a Loudness controller. Conclusions & Recommendations

  21. Measuring & authoring Dialogue Normalization over the length of a program is an ineffective method for controlling loudness. Long term averaging does not address short term variations that occur when interstitial material is inserted. Since Dialogue Normalization has no effect or is ineffective 54% of the time, disable it by setting a value of 31 ( 0 attn in the home). Use traditional dynamic range control devices to manage loudness with attack times in msec. Conclusions & Recommendations

  22. Complete the ENG microwave conversion in association with the Nextel digital radio exchange program, so that “live shots” will be in HD. Transition SNG to MPEG4 so that satellite News Gathering is in HD. Educate the production community that they must protect the 4 x 3 center cut for safe action and title of the HD signal to ensure that 100% of their audience receives the essential content. Remaining Challenges

  23. Thank You

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