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Defining Your Career Strategy. Presented by Mary Delaney October 29, 2002. Agenda. Today’s Job Market The History of Online Recruiting Inside the Mind of an Employer: How Employers Use the Internet Your Options: Understanding and Utilizing Maximizing the Internet
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Defining Your Career Strategy Presented by Mary Delaney October 29, 2002
Agenda Today’s Job Market The History of Online Recruiting Inside the Mind of an Employer: How Employers Use the Internet Your Options: Understanding and Utilizing Maximizing the Internet Creating a Stand Out Resume Landing the Perfect Job
Unemployment -- 2003 • Greenspan is estimating unemployment to fall to 5% next year. Currently it’s at 5.9%. • Above 6% historical average for unemployment. • Job creation in July was a net of 6,000 jobs. • Healthcare created 29,000 jobs in July.
We’ll Soon Experience an Extremely Tight Labor Shortage Retirees Workforce Growth 10% 19% 90% 81% Source: BLS, Arlene Dohm Source: U.S. Bureau of Labor Statistics Despite current economic reports - There are jobs available, do not be afraid to go after what you want!
Job Growth by Profession Total job openings forecast to be highest in service and professional categories. Professional, technical and managerial occupations most drawn to Internet for job searches. Total job openings due to growth and replacements, 2000 – 2010e*
Sales Manufacturing Non-Exempt Customer Service Government I.T. Administrative Entry-level Teachers History of Online Recruiting Online Hiring Trends E-cruiting comprises about 30% of the average recruiting activity; however, only about 10% to 19% of actual hires can be attributed to this activity. -- Collegiate Employment Research Institute
How Employers Experience the Internet ATS All resumes from all sources in a single database No ATS Potentially no database only email or multiple databases for each source Receive hundreds of resumes during Week 1. Resume Quantity tapers off – significantly less after first week. Screen Resumes 80% Recruiter 20% Hiring Manager Summary of accomplishments GPA Awards/Scholarships Internships Other relevant experience Owned or started a business Leadership Involvement Begin Calling to set up interviews Post a Job
Tools Employers Use • Online Job Boards • Newspaper Ads • Offline and Online Career Fairs • Staffing Firms • Company Websites • Internal and External Referrals • Branding Campaigns (radio and print advertising)
Posting a Job - The Employer Perspective • Posting a Job includes: • Job Title • Job Type/Industry • Compensation (optional) • Job Location • Job Description • Job Requirements • Contact Information
Managing Open Positions • Manage Job Postings on the Site • Begin Screening Resumes Active & Total number of applications received for the job. The number of times your job posting has appeared on the search results page. The number of times the job details have been viewed.
Searching the Resume Database Employers can specify up 9 different criteria when searching the resume database.
Organizing Your Career Plan Step 1: Define Your Career Criteria: • Industry • Company • Size • Financial Stability • Positioning • Corporate Culture • Leader/Mentor Step 2: Identify Your Key Attributes to Fit Each Opportunity: • Resume • Portfolio • Cover letter
Utilizing All Available Options It is important to utilize each piece of the puzzle in your job search! Identify Your Perfect Job Post Your Resume Online Network!! Search Jobs Online, Newspapers and Niche Job Sites Blueprint companies, send in resume, follow-up
Marketing YOU! Tips to Make You Stand Out! • Research • Achievements • Personalization • Multiple decision makers • Call for appointment or Show up live • Send a Thank-You note • Follow-up!
CareerBuilder CareerBuilder Monster Monster HotJobs HotJobs Indianapolis Indianapolis 219 115 231 165 84 188 Chicago Chicago 866 1226 572 869 587 931 Total Total 981 1445 737 1100 1119 671 Beginning the Online Search The Three Major Players: Accounting/Finance/Consulting Sales/Marketing
Industry-Specific Sites Sales/MarketingAccounting/FinanceConsulting National Retail Federation Association of Interactive Media Brian Tracy International CRM Community eMarketing Association Headquarter Sales Marketing Sherpa RepResources American Management Association Bloomberg.com IndustrySearch.com Motley Fool Salary.com Business Know-How Association Central PowerPay
Posting Your Resume Online • Simply fill out the information requested. • Cut and paste your resume in the text box below, and you are on your way! You can post up to 5 resumes!
Searching for Jobs Search for jobs with up to 13 search criteria!
Set Up a Personal Search Agent A Personal Search Agent will email you jobs that match the criteria you set!
Applying Online • View specific job details! • Click on Apply Online • Then follow the simple directions
Where Does Your Resume Go? You Post a Resume in a Resume Database – It goes into the abyss… Now what? • Applicant Tracking System • Pre-screener for companies • Makes it harder for your resume to be seen • My Jobs Section • CareerBuilder.com tracks resumes for the employer. • Employer can screen, store and delete applications. • Email Inbox • Emails come in with hundreds of other daily emails. • Will your resume get lost – or will it stand out?
How to Maximize Your Internet Experience Use 2+ Job Boards Perform research in the industry you are interested in Research companies on the Internet Create/ Leave a resume Apply to all key executives in the company Search Company Websites Set up a Personal Search Agent
Manage Your Time Wisely Apply online to HR and send in resume to Hiring Manager Follow up Interview & close for next action step Blueprint the company and send a resume to both the HR & Hiring Manager Research Online for open positions and companies Send Thank You note Dial in and ask for an interview Fed Ex/Mail in resume
Take Advantage of All Your Resources • Continue to utilize all contacts, information resources, and services available to you • family friends • professors and leaders within the school • customers of your prospective employer • attend networking events • dial prospective companies directly • Research – internet agents, IU library • Limit your time online to one-third (33%) of the total time you dedicate to your job search!