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Explore usability of Amazon.com by observing user interactions. Questions on effectiveness, efficiency, safety, utility, and the think-aloud technique for user evaluation.
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Discussion PointsChapter 12 Observing Users
Goals & Questions • Goal: Access the usability of Amazon.com • What questions would you ask?
Possible Questions • Effectiveness: Are users able to access the information needed and purchase goods? • Efficiency: How productive are users of the site? • Safety: How do users recover from mistakes? • Utility: Are users able to perform all desired functions
Think-aloud Technique • Using my cell phone, perform the following operations (describe your thoughts as you do them) • Enter 979-575-7886 in my phonebook • Enter LaShon as the contact name • Enter the email address LaShon@tamu.edu under that contact • Add the contact to the ‘cuties’ group • Use the short cut key to find today’s date • Locate the 4th outgoing number called from the phone