190 likes | 293 Views
Explore the success factors, challenges, and opportunities in coordinating regional fare studies, getting stakeholder buy-in, and implementing joint initiatives for enhanced fare coordination among partner agencies. Learn about establishing common goals, addressing diverse agency needs, and optimizing fare policies and technologies for improved ridership and revenue. Discover recommendations for seamless transfers, fare structure enhancements, and mobile ticketing implementations to enhance passenger experience and affordability.
E N D
Outreach and Engagement Inter-Agency Fare Coordination and Joint Implementation: How to be Successful Mary Kate Morookian Cristina Barone
HIGHLIGHTS Regional Fare Study Fare Study Background & Getting Stakeholder Buy-In Existing Conditions Peer Review and Best Practices Final Recommendations Approvals & Implementation
BACKGROUND Regional Fare Study
CHALLENGES AND OPPORTUNITIES Regional Fare Study Opportunities Challenges • Partner agencies already gathered for another collaborative process • Funding source for improvements • A chance to improve inter-agency relationships • Improving regional coordination surrounding customer experience • Different agencies (and personalities) trying to identify and work towards a unified goal • Finding time to meet • Staying mindful of different approval schedules • Knowing when to compromise
BACKGROUND – GETTING EVERYONE TO THE TABLE Regional Fare Study 2016 2018 2017 Voters approve half-cent sales tax for transit Casually mention fare policy, create a Fare Work Group, and schedule extra meetings 2017
BACKGROUND – KEEPING EVERYONE AT THE TABLE Regional Fare Study Increase revenue Increase farebox recovery Study Priorities for Each Agency Seamless transfers Better data reporting More free categories Fare Free Transit One pass for all agencies Agencies maintain autonomy Sell passes at more locations Low-income fares Better technology Increase ridership Increase fares
GOALS Regional Fare Study Balance Revenue and Ridership Goals Improve Regional Coordination Explore New Fare Technologies Improve Passenger Experience Improve Pass Distribution & Sales Make Transit An Affordable Option
FARE PRICING STRUCTURE Existing Conditions
PASS USAGE Existing Conditions Fare Media Used by Agency Pass Type Used by Agency
FAREBOX RECOVERY AND SUBSIDY PER PASSENGER PeerReview
FARE POLICIES AND TECHNOLOGY PeerReview Fare Policies Fare Structure and Technology
RIDERSHIP AND REVENUE IMPACTS Scenario Testing Offer a Low-Income Pass Optimized to Increase Revenue Region-Wide Tiered Fare Offer Fare Capping Region-Wide Flat Fare
RIDERSHIP AND REVENUE IMPACTS Final Fare Recommendations Fare Capping with Regional Tiered Fare and Standardized Discounts
FARE STRUCTURE, MOBILE TICKETING, AND FARE CAPPING Fare Recommendations Phase 1 Approvals Fall 2019 Approve/implement recommended fare structure
FARE STRUCTURE, MOBILE TICKETING, AND FARE CAPPING Fare Recommendations Phase 2 Implementation early 2020 1 Implement mobile ticketing and fare capping 2 Expand GoPass Program