Tom Rooney Synergy Centre Supporting Enterprise & Innovation Information Literacy Seminar

1. Tom Rooney Synergy Centre Supporting Enterprise & Innovation Information Literacy Seminar June 11th 2014

2. SynergyIncubationActivity • Synergy Centre 1,000 sq.. • Synergy Global at City West 1,000 sq.. • Centre of Applied Science for Health 1,500 sq.. • Dedicated Research & 3,500 sq.. Enterprise Commitment

3. Business Idea New Frontiers 1 Programme Viable Concept New Frontiers 2 Programme Trading Business New Frontiers 3 Strategy Start up Our Programmes New Frontiers 1 • Part-time over 12 weeks • Focus on Qualified Professionals • Create multidisciplinary teams • Business case New Frontiers 2 • Since 2001, record of success • 6 Months to trading investor ready • Clinics, mentoring, peer learning • Alumni & networking • New Frontiers 3 • Bringing product/service to market • Investment Procurement • Export & Job milestones

4. Client Companies • High technology and/or knowledge intensive • High export potential • High employment potential • Link with ITT Dublin • Willingness to embrace incubation concept • 32+ Client Companies from 1 to 12 people

5. Zoodazzle

6. Value of Information Literacy as a transferrable skill Relevance of Information Literacy Skills for Business

7. Information literacy Ability to (1) retrieve, (2) evaluate and (3) use informationeffectively

8. Awareness of term….. • The term ‘Information Literacy’ is not common within the Business World – nevertheless these core skills are absolutely necessary to accomplish certain business projects • How can businesses make informed strategic decisions without it????

9. Core Skills for…..industry progression • To ‘acquire new information (from databases or through online search engines)about events and relationships in the external and internal environment ‘Environmental Scanning’

10. Environmental Scanning for established organisations • As a way of managing organization strategies • Supporting managers for the purpose of achieving the • organization goals and objectives • Supporting fundamental decisions about the future direction of an organization, its purpose, its resources and how it interacts with the world in which it operates • (the environment of the organization)

11. For our Start-ups Companies • Entrepreneurs are very focused on the ‘new business idea’ • Need to be able to take a step back and conduct ‘unbiased’ research to evaluate the ‘market potential’ for their new product service • Information literacy skills are of huge Relevance in their ‘business evaluation’

12. Core Skills for…..our Start ups • Business Start-Ups must carry out Market Research when exploring the potential to develop a new product or service or explore a new market area market and identify its potential customers and its competitors • New participant companies on New Frontiers Phase 2 are introduced to the extensive research resources of ITT Library on Day 1 of their 6 month programme

13. 1. Retrieve Information • Ability to be able to formulate a proper search strategy to retrieve information from databases or online search engines • Awareness with regard unethical or illegal activities when hiring ‘open source or public domain information

14. 2. Information Evaluation Skills • How much information do we need and what is the quality of the information received. Is it :- • Accurate • Reliable • Timely

15. 3. Use Information • Strategic planning to support new product / service development (information which underpins the Business case for start-up) • Further support planning for the expansion of business activities into new market areas / It continues throughout the lifetime of the business

16. Importance of Information Literacy • Transferrable skill into the workplace which is highly sought by employers in terms of their continuous business progression Today knowledge has power. It controls access to opportunity and advancement.Peter Drucker

17. Thank You Tom.rooney@ittdublin