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ZS-Water & Air Customer Satisfaction Surveys Service Sheets Safety & Health Expo Email Newsletter University Email. Group Marketing- Areas of Focus. Internal Communications and Processes: Develop better ROI and measurement information
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ZS-Water & Air Customer Satisfaction Surveys Service Sheets Safety & Health Expo Email Newsletter University Email Group Marketing- Areas of Focus Internal Communications and Processes: • Develop better ROI and measurement information • Improve productivity and processes- Smarter marketing techniques • Internal communications – cross selling education, activities and incentives • Management of internal and external documentation Zeta Services: • Maintain strong individual brand presence through communications- Build brand awareness (ZC/FSC) • Lead and £ generating activities • Deliver Marketing services to companies- Collateral, websites, events etc • CRM activities- Customer surveys • Service Development ZS-Fire: Acquisition Campaign Service Sheets Safety & Health Expo Email Zeta Services Internal & Processes Group Positioning Zeta Technologies Zeta Technologies: • Develop whole compliance service offering • Lead and £ generating activities • Deliver marketing services to companies- Collateral, websites, events etc • CRM activities- Focus group, customer survey feedback, communication of releases and updates • Product Development Group Positioning: • Development of Group branding including the production of materials and branding guidelines • Education to major stakeholders- Clients, customers, prospects and employees
Group Marketing- Activities ZS-Water & Air Customer Satisfaction Surveys Service Sheets Safety & Health Expo Email Newsletter University Email CD-ROM Promotion FSC Aqc Announcement Internal & Processes: Campaign Management on SF (ROI tracking) Dashboard creation Preparation for Marketing Audit Employee World Class Survey SalesForce Lead Management (Division Separation) Sharepoint Document Management (PQQ) Workflow: Tenders/ZS renewals Cleansing and creation of data ZS-Fire: Acquisition Campaign Service Sheets Safety & Health Expo Email ZS-Carbon, Energy & Sustainability: Website Service Sheets Brochure AC Seminar (email, venue etc) Safety & Health Expo Email Presentations Zeta Services Internal & Processes Group Positioning Zeta Technologies ZCT: ZetaSafe Service Provider Email Campaign End User Email Campaign Zeta 2 Focus Group (28/07/2010) Dashboard Report Announcement & PDF ZetaSafePresentation x3 Managing Multiple Service Providers PDF Zeta Mobile Live Zeta Mobile 4 ZCG plc Positioning: Group Brochure Group Telephone System Group Services Website Group Profile Group Showcase Event Referral Incentive