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@ PoMo Social. Communicating to postmodern thinkers using social media. @ PoMo Social. Why should I attend your church this Sunday?. @ PoMo Social. Sean Matthew O’Brien. Currently attending DTS (Graduate in May) Currently in an internship with EFCA TX-OK district
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@ PoMo Social Communicating to postmodern thinkers using social media.
@ PoMo Social • Why should I attend your church this Sunday?
@ PoMo Social Sean Matthew O’Brien • Currently attending DTS (Graduate in May) • Currently in an internship with EFCA TX-OK district • Future EFCA church planter • Licensed EFCA Minister
@ PoMo Social Sean Matthew O’Brien • Served in the US Army for 8 years • Founded several technology start-up companies in Milwaukee • Vidage Creative Media (freelance) • Over 14 years of experience in the Social Networking Space
@ PoMo Social Liam The Crew Breanna & Callie • Family: • Wife Krysta and our 6 kids!! • Breanna, Callie, Logan, Caitlin, • Liam, Genevieve “Ginny” Caitlin “CJ” Logan Genevieve
@ PoMo Social Why Are You In This Workshop? • Three Reasons… • The world of social media is HUGE! • Missing potential • More effectively communicate to postmodern thinkers
@ PoMo Social Postmodern • Who are these people anyway?! • A way of processing thought (epistemology) • First arrived in America in 1962 Thomas S. Kuhn* • Reaction to modernism (Rationalism/Scientific Method) • Postmodern thinkers process thought through experience • N.B. Not something to be feared or fought against • Many respected Christian thinkers acknowledge this bent *Source: Dr. John D. Hannah @DTS
@ PoMo Social A Cultural Example… Rhett & Link
@ PoMo Social Social Media • 2012 Pew Research: Most under 50, 83% are under 30, more women than men, more urban than rural. • 67% use Facebook, 16% Twitter, 15% Pinterest (YouTube among others not polled) • Well over 300 social media sites available • Streamline! *Source: Pew Internet & American Life Project
@ PoMo Social A Few Notes On Web… • Case Studies Positive and Negative • Foundations – • Single point of contact • Your website is for newbies and visitors • Your pages should be optimized for search engine traffic • Google places, Bing Local, and social networks - VIP
@ PoMo Social • Have a channel (efcavideos) • Non-profit program • Use a cell phone or camcorder to capture video • LAB: Create a video idea
@ PoMo Social • “Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.” • “At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long.” *Source twitter.com
@ PoMo Social • Twitter stories… • Best way to use twitter for your church: • Step 1: Have an account with a good profile message! • Step 2: Advertise using your profile message using the SEARCH, FOLLOW, ADVERTISE method
+Mobile Apps
+Mobile Apps
+Mobile Apps
+Mobile Apps
+Mobile Apps
+Mobile Apps
+Mobile Apps
@ PoMo Social • Six ways your ministry can use Pinterest - • Create a general pin board for your church • Create a church places and spaces board • Create a church architecture board and challenge your church to get the most creative shots of areas of the church • Photograph Outreach, ministry, or retreat event and create a board • Children’s ministry artwork board • Staff talent showcase board • AddThis Analytics
@ PoMo Social Mobile Apps: A New Way To Connect To The Congregation
@ PoMo Social Q & A?
@ PoMo Social Thank You! • Sean Matthew O’Brien • Sean@efcatxok.org
Widescreen Test Pattern (16:9) Aspect Ratio Test (Should appear circular) 4x3 16x9