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4 Heads Communication

4 Heads Communication. Services offering. Team structure…. Corporate Identity. Creative. Our services…. Media. Social Media. Technology. Search. Concept note on Media. Media. Process. Solutions. Objective Definition Strategy Development Inventory Selection

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4 Heads Communication

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  1. 4 Heads Communication Services offering

  2. Team structure…

  3. Corporate Identity

  4. Creative Our services… Media Social Media Technology Search

  5. Concept note on Media

  6. Media Process Solutions • Objective Definition • Strategy Development • Inventory Selection • Planning & Buying Implementation • Monitoring • Optimization • Reports and Analytics • Communication Strategy • Planning & Buying • Campaign Optimization • Reports & Analytics • Sponsorships • Shrotcode Activity • EDM Campaigns • Branding Campaigns • Lead Generations Campaigns

  7. Concept note on Creative

  8. Creative Process Solutions Tools • Objective Definition • Usability Study & Research • Incubation & Illumination • Design • Development • Test and Deploy • Review and Analyze • Maintain and Enhance • Concept Origination • Banners • EDM’s • Campaign Microsite • Websites • Web Skins • Viral Marketing • Web cards • Newsletters • Logotype & Branding • Adobe Suite • Flash • Photoshop • Illustrator • Dreamweaver • Corel Draw

  9. Concept note on Technology

  10. Technology Process Solutions Tools • Objective Definition • Background Study • Create Information Architecture & Functional Specification • Conceptualization & Visualization Information & Navigation Design • Creative Visual Design • Develop UI & Programming • Testing • Project Deployment • Web Application Development • Content Management System & Modules • Social Media Application • Flash 2D, 3D Games • Mobile Applications • Desktop Application • Dreamweaver • Flash • Visual Studio

  11. Concept note on SEO Process

  12. SEO: Our one line understanding SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the quantity and quality of traffic the site receives from search engines

  13. Phase I (Evaluation & Research) Website Evaluation Competitor Research Keyword Research First we get a brief from you on what are your objectives We then conduct a detailed SEO Audit where we perform the above mentioned 3 components

  14. Website Evaluation: While, Meta Keywords maybe outdated Meta Description is still critical from SEO and traffic POV • Title Tags • Meta Keywords • Meta Description • Keyword Density • Keyword Prominence • Dynamic Pages • CSS • AJAX • Canonical Version • No of Indexed Pages • No of Back Links • Current PR • Domain Age • Link Structure • ALT Tags • Folder Architecture Most SEO Companies run after keyword density, but forget the important of prominence 98% of the websites do not pay attention to this A simple tweak can literally double the number of backlinks! On one of our clients his PR went from 3 to 5 in just one PR cycle! Spoken by all, understood by a few This is one of the most critical aspects of any successful SEO campaign

  15. Competitor & Keyword Research • Competitor and Keyword Research enables us to draw up a comprehensive market landscape • Once we know where we are, we can chart out our course on where we want to be

  16. Phase II (Initial Campaign Setup) • On page Optimization of Title Tag and Meta Tags is initiated • Sitemapxml creation and submission • Rorxml creation • URLlisttxt creation and submission • Link Structure Recommendations • Content Recommendations RORxml is a standard format that many SEs use But is often ignored We took a mobile phone application client from Top 100 to Top 10 in 3 weeks just by applying this correctly!

  17. Phase III (Link Building) Everybody does Forum postings, right? But how many of them know, which forums are most valuable, which have “nofollow tags” and which allow anchor texts • Manual Directory Submissions • Paid Directory Submissions • Forum Participation • Blog Commenting • Article Submissions • PR Submissions • Social Bookmarking This innocuous looking bullet is the most powerful, yet least effectively used, method to gain Rankings on highly competitive keywords This is a great rank booster But highly dangerous if done EVEN SLIGHTLY incorrectly

  18. Concept note on Search marketing

  19. Benefits of Search Engine Marketing • REACH • Access to Largest Search platform (s) such as Google, Yahoo, Bing and its Network sites • COST • Low costs for high ROI • Pay only when users click on your ads • TIMING • Ads are seen by users right at when looking for your product or services • Reach youraudience at the righttime, with the right message • FLEXIBILITY • Start advertising quickly • Unlimited changes, whenever you want • You can target ads to the specific location of your customers

  20. { Media-centric metrics Business-centric metrics Measuring the right thing TG see TG respond TG act Ad impression Click through Registration

  21. SEM Process

  22. Concept note on Social Media Optimization & Marketing

  23. Social Media Optimization & Marketing Process Solutions Tools • Locate discussion points • Listen to conversations • Connect & Participate • Initiate new discussions • Empower expression • Campaign Implementation • Monitoring & Scale-Up • Report & Analytics • SMO • Creating Awareness • Driving Engagement • Interactivity Solutions • Social Networks • RSS • Blogs • Search Engines • P2P Files Sharing • Podcasts • Wikis /Collaboration Software Tagging, etc

  24. Social Media Optimization & Marketing Process Solutions Tools • Locate discussion points • Listen to conversations • Connect & Participate • Initiate new discussions • Empower expression • Campaign Implementation • Monitoring & Scale-Up • Report & Analytics • SMO • Creating Awareness • Driving Engagement • Interactivity Solutions • Social Networks • RSS • Blogs • Search Engines • P2P Files Sharing • Podcasts • Wikis /Collaboration Software Tagging, etc

  25. Case Study

  26. Overview of Past Campaign : Luminous Inverter • Objectives : • Create a buzz and excite the user • Establish Brand communication among the mass. • Organized Facebook Contests to engage the users and boost up the fan no. • Promote social ads. Challenge / Background : Making a brand presence and engage the users on the Leading Sites and social Networking platform. http://myluminous.in/

  27. Execution : • Innovative, Large format used to show the bike. Placements across Sports, Gaming, Auto , Social Networking and some Horizontals • Results : • Amazing CTR’s of 1.03% achieved • and 27,334 Leads delivered. • Total Outlay : Approx 15 lac • Duration : 2 months

  28. Search Engine Marketing - Frankfinn Institute • Background: • Frankfinn is the only institute/academy in India to offer BTEC [HNC] in Aviation, Hospitality & Travel Management -awarded by Edexcel, UK. They were looking for more enrollments for their BTEC Course • Objective: • To generate maximum valid leads • Execution: • A preliminary analysis of the product was done, based on which Keywords and Communication was framed • We concentrated on themes and keywords relevant to the • Main Brand; HSC Results, Different courses after HSC; Aviation Industry; College Admissions; Social Media • Results: • The campaign outperformed delivering 58% more leads than promised with high C2L ratio of almost 6% • The client was so impressed that the campaign period was stretched further and monthly budgets raised by 40%

  29. Social Media Optimization: Aviva Life Insurance • Challenge / Background: • Aviva had identified the 'Child Plans Space' as a strategic opportunity and the key priority therefore, between 2009-2011, is to ‘Own the Child Space’ • Change of positioning from ‘KhulKeJiyo’, to the ‘Education is Insurance’ thereby appropriating Education • Insight: • Education is Insurance is a strategic fit that provides direction/guidance to the Parent to enable him for a better financial planning for their child to secure their Future. • Strategy: • Hence , the strategy for 2010 will be to establish/maintain the thought leadership of Education is Insurance and owning the Child Space by enhancing very focused and integrated presence on the Digital space.

  30. Execution: Focused Activities on Social Media Presence on Google Search Online Destination Regular Mobile Interactions • Targeted Presence • High Engagement Sites • Parenting sites • Aggregator Sites Engaging Microsite Edurator Full | Plan with Aviva | Initiatives in Education | Forum | Blog | Widget | Newsletters Result : Increased engagement and interactivity with TG leading to Strengthening the ownership of Child Space Association with activities minimizing Financial constraint and enabling better education TOM recall in Child Plans on the Digital Space

  31. Wikipedia Profile Indiatimes Q&A

  32. Twitter Profile 65 followers 162 tweets Aviva Blog

  33. Facebook Fanpage & Pledge 2482 fans Back

  34. Contact Us: +91-971-650-2163 dev@4hc.co.in

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