What Bajaj changed to become the largest makers of two wheelers in India

1. What Bajaj changed to become the largest makers of two wheelers in India If you have been following the Indian two wheeler market, you would see the distinct difference that Bajaj has brought over. There has been a wave of change over the last few years and that is precisely the strategy that Bajaj wanted to use. The entry of Bajaj into different segments is the biggest differentiator that the two wheeler segment has seen. It has brought out a completely different wave to the way we see or purchase bikes. New Two wheelers in India used to be split across just a few segments just a few years ago. It was seen as daily commute and an expensive ride at the far end of the budgeting channel. This seems to be a thing of the past. With massive expansion plans coming to play, Bajaj has become one of the biggest players in the Indian automobile space. There are many bikes that are segmented in the same region as many of Bajaj bikes but cannot come close when looked at comparisons. The entire need is based on quality today and

2. that driven it towards producing wonderful vehicles. Look at the sustenance of the Bajaj Pulsar over the years. It has become one of the most popular vehicles of our time by a fair distance and that is only based on quality and delivery. Not many two wheeler manufacturer India have been able to crack that detail as well as this. If there has been a bike that has changed the way the two wheeler market functions, it would have to be the Bajaj Pulsar. Being produced in so many different format and categories, it has entered into a space of its own. Spread across different engine formats – 150cc, 180cc, 200cc, 220cc, this has become a strong name with different classes. The same goes with the styling and the design department too. The classic design of the Pulsar was the initial push that maintained it across years to come. The bike was accepted as a cult design and was an instant hit. The revamped designs with the NS and AS were taken with equal liking too. If there was ever a comparison of two wheelers in India, there would always be a Baja Pulsar edition bike on that list. The need of changing the market was brought in by new entries like the recent and redesigned Bajaj Avenger or the Bajaj V. There is a huge difference in approach across these bikes and the target segment. Right from the design to the category to enter, the bikes were instant hits. In fact, many still swear by the earlier editions of the Bajaj Avenger as the most good looking bike in India. All these changes have been brought about with a changing market and the need for a greater bike segment for the consumers. If you are planning to buy a bike today, you have plenty of options to choose from, hence making it a wider range and plenty of good options at hand. The market has been disrupted for the two wheeler manufacturer India for good and for much better to arrive.