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Joint Committees 2010 FIFA World Cup – Preparedness briefing 18 May 2010

Joint Committees 2010 FIFA World Cup – Preparedness briefing 18 May 2010. CONTENTS. MARKETING ACCOMMODATION INFORMATION SKILLS AND SERVICE EXCELLENCE REGIONAL SPREAD. MARKETING The world knows its happening here in 2010 – invitations went out in numbers. ACCOMMODATION. ACCOMMODATION.

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Joint Committees 2010 FIFA World Cup – Preparedness briefing 18 May 2010

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  1. Joint Committees 2010 FIFA World Cup – Preparedness briefing 18 May 2010

  2. CONTENTS • MARKETING • ACCOMMODATION • INFORMATION • SKILLS AND SERVICE EXCELLENCE • REGIONAL SPREAD

  3. MARKETINGThe world knows its happening here in 2010 – invitations went out in numbers

  4. ACCOMMODATION ACCOMMODATION Availability: • 18 882 establishments are listed on the database • 202 712 rooms are listed on the accommodation database.

  5. ACCOMMODATION MATCH REPORT • 630 000 room nights in host cities are retained by MATCH. • In total 1 680 000 room nights were held from the starting position; • In total 1 050 000 contracted room nights have been released • Approximately 49% of (516 000 room nights) of releases have been made in non-host cities which includes inventory contracted outside of South Africa (114 000) due to no or little interest; • 534 000 room nights in host cities have been released. • 47% of these releases were “outside” of the world cup period

  6. ALTERNATIVE ACCOMMODATION SALES PLATFORMS – accessible via South African Tourism contact center and southafrica.net • Rooms4u.travel • www.expedia.com • www.prebook.co.za

  7. ACCOMMODATION PRICING Independent survey results for Hospitality Industry: • Industry in general has practiced responsible and fair pricing for the event. • 74% of all establishments are charging a 50% premium or less. • A total of 48% of establishments will not be charging a premium at all. • 27% of establishments will not even be charging a premium on their lowest 2010 rate. • Only 26% intend to charge more 50% more than their highest normal 2010 rates. • Department and industry have consistently encouraged consumers to shop around (there is plenty to choose from).

  8. INFORMATION • Visitor Guide: Booklet (what tourists need to know) • Mobi-site: m.touristbuddy.co.za (more information) - www.touristmaps.co.za • 2010 Welcome Guide (what we must know about our visitors) – www.welcome2010.co.za • The contact centre number is +27 87 803 INFO or (4636) (in Portuguese, Spanish, German, English, French and Dutch) – 24/7

  9. INFORMATION 5 new Visitor Information Centers (VICs) (legacy projects). Total 351 VICs across the country. Fan Embassies at the three main air ports of entry. Main VICs(in & around host cities) - info on the Visitors Guide

  10. SKILLS AND SERVICE EXCELLENCE • Tourism Ambassador programme in partnership with LOC • Rollout of service excellence training

  11. ITS AFRICA’S TIME • Africa Festival hosted by RETOSA – (Melrose Arch – Johannesburg). • All 15 SADC countries. • Rwanda as also taking part by request. • Duration of world Cup • Each SADC country to host country day.

  12. Ke Nako and we are all behind Bafana Bafana

  13. Let’s welcome the world the South African way – diski dance “feel it, it is here”

  14. And the Lights are on – let the games begin

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