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2010 FIFA World Cup Preparedness: Marketing, Accommodation, Information & Service Excellence

Get an overview of the readiness for the 2010 FIFA World Cup. From extensive accommodation details to information resources and skills training for service excellence, this briefing covers key aspects that ensure a successful event.

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2010 FIFA World Cup Preparedness: Marketing, Accommodation, Information & Service Excellence

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  1. Joint Committees 2010 FIFA World Cup – Preparedness briefing 18 May 2010

  2. CONTENTS • MARKETING • ACCOMMODATION • INFORMATION • SKILLS AND SERVICE EXCELLENCE • REGIONAL SPREAD

  3. MARKETINGThe world knows its happening here in 2010 – invitations went out in numbers

  4. ACCOMMODATION ACCOMMODATION Availability: • 18 882 establishments are listed on the database • 202 712 rooms are listed on the accommodation database.

  5. ACCOMMODATION MATCH REPORT • 630 000 room nights in host cities are retained by MATCH. • In total 1 680 000 room nights were held from the starting position; • In total 1 050 000 contracted room nights have been released • Approximately 49% of (516 000 room nights) of releases have been made in non-host cities which includes inventory contracted outside of South Africa (114 000) due to no or little interest; • 534 000 room nights in host cities have been released. • 47% of these releases were “outside” of the world cup period

  6. ALTERNATIVE ACCOMMODATION SALES PLATFORMS – accessible via South African Tourism contact center and southafrica.net • Rooms4u.travel • www.expedia.com • www.prebook.co.za

  7. ACCOMMODATION PRICING Independent survey results for Hospitality Industry: • Industry in general has practiced responsible and fair pricing for the event. • 74% of all establishments are charging a 50% premium or less. • A total of 48% of establishments will not be charging a premium at all. • 27% of establishments will not even be charging a premium on their lowest 2010 rate. • Only 26% intend to charge more 50% more than their highest normal 2010 rates. • Department and industry have consistently encouraged consumers to shop around (there is plenty to choose from).

  8. INFORMATION • Visitor Guide: Booklet (what tourists need to know) • Mobi-site: m.touristbuddy.co.za (more information) - www.touristmaps.co.za • 2010 Welcome Guide (what we must know about our visitors) – www.welcome2010.co.za • The contact centre number is +27 87 803 INFO or (4636) (in Portuguese, Spanish, German, English, French and Dutch) – 24/7

  9. INFORMATION 5 new Visitor Information Centers (VICs) (legacy projects). Total 351 VICs across the country. Fan Embassies at the three main air ports of entry. Main VICs(in & around host cities) - info on the Visitors Guide

  10. SKILLS AND SERVICE EXCELLENCE • Tourism Ambassador programme in partnership with LOC • Rollout of service excellence training

  11. ITS AFRICA’S TIME • Africa Festival hosted by RETOSA – (Melrose Arch – Johannesburg). • All 15 SADC countries. • Rwanda as also taking part by request. • Duration of world Cup • Each SADC country to host country day.

  12. Ke Nako and we are all behind Bafana Bafana

  13. Let’s welcome the world the South African way – diski dance “feel it, it is here”

  14. And the Lights are on – let the games begin

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