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Learn how Save the Children's 4-pillar approach, including advocacy, public awareness, behavior change, and child participation, is working towards the total ban of corporal punishment and promoting positive discipline.
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Elimination through awareness raising campaigns Moving from Prohibition to Elimination
What is elimination? And how do wemeasure it? Reduction in prevalence showing practice has changed Attitude change A legal reform has taken place e.g. policies, laws
How do you achieve elimination? SAVE THE CHILDREN 4 PILLAR APPROACH Advocacy for Legal Reform - achieving a total ban on PHP in all settings Public awareness - creating awareness and knowledge to change attitudes Behaviour Change - training and promotion of positive discipline to enable a change in behaviour towards children Child Participation - children as key actors throughout the process
Save the Children’s experience Alliances with other organisations: KEY Advocating and working with government structures at all levels Providing guidance on alternatives and the need for non-violent upbringing and positive discipline
Contributing to research and producing materials, focus on data, health and child development Working with the media, NGOs, religious and community leaders, professionals such as law enforcement agents and teachers, parents’ organisations, and children themselves
POSITIVE DISCIPLINE Positive discipline assumes that children want to behave well, but need help in understanding how to do so. It works on the principle that children learn more through co-operation and rewards than through conflict and punishment.
‘The majority of the children recommend the following alternative instead of punishment: advice, consultation, correction, love, and solution to the problems.’
Children’s participation • Continuous support for community-based actions initiated by children • including development of their own advocacy agenda, statements on corporal punishment etc. • Creation of mechanisms for their involvement in the actual legal reform work • Building their capacities to participate
WHY? CORPORAL PUNISHMENT IS A PERSONAL ISSUE INTERFERE WITH CHILD REARING, PERSONAL SPHERE PERSONAL BELIEFS PEOPLE FEEL IMMEDIATELY JUDGED
HOW TO BUILD AN AWARENESS RAISING CAMPAIGN YOU ARE THE EXPERT (you know your country) ADJUST YOUR MESSAGES DEPENDING ON YOUR AUDIENCE (i.e. lobbying government, educators, religious leaders, parents)
WHAT DO YOU NEED? BE PREPARED FOCUSSED HAVE ALL THE ARGUMENTATIONS YOU NEED DO NOT JUDGE
HOW TO SUCCEED: Concise, clear messages Adjusted to the audience and the local context Special allies, i.e. government officials, religious figures, media, celebrities
FOR A CAMPAIGN YOU NEED CREATIVITY
WHAT TO USE SOCIAL MEDIA, TV, NEWSPAPERS, MAGAZINES, BILLBOARDS TWITTER, FACEBOOK, INSTAGRAM, YOUTUBE, SNAPCHAT DON’T RESPOND TO TROLLS
The most important factor: PERSISTENCE
THE STRATEGY Philippines BILL DRAFTING EVIDENCE BUILDING INFORMATION AND COMMUNICATION LOBBYING CONGRESS RESEARCH AND DOCUMENTATION STRENGTHENING CIVIL SOCIETY SUPPORT FOR ADVOCACY
Examples from SC Philippines https://www.youtube.com/watch?v=sJ9irSRSoWI&fs=1
The Costa Rica experience Law banned corporal punishment including the promotion of non-violent ways raising children Institutionalisation through the education and health system covering the whole country ’Educate without hitting’ campaign targeting different audiences National survey to establish baseline and progress and the impact of the law