150 likes | 326 Views
Canine Time. Nicole Hendershot Jennifer Johnson Stephanie Liel Whitney Loomis Jourdan Willard. Canine Time. Indoor dog park - 15,000 sq ft climate controlled indoor play area for all dogs Fenced in area for dogs Area for Large dogs Area for small dogs and puppies
E N D
Canine Time Nicole Hendershot Jennifer Johnson Stephanie Liel Whitney Loomis Jourdan Willard
Canine Time • Indoor dog park - 15,000 sq ft climate controlled indoor play area for all dogs • Fenced in area for dogs • Area for Large dogs • Area for small dogs and puppies • Pet store located inside • Grooming shop • Doggy Day Care • K9 Grass California Field
Business Description • Proprietary Rights: • Disclaimer Forms • Insurance • Limited Liability Contract (LLC) • Certifications: PCSA & CCPDT • Patent
Industry • SIC/NAICS: 0752/812910 • There are no indoor dog parks in the Sacramento area, or anywhere in California. • There are 2,300 indoor dog parks throughout the US • Mostly locally owned. • Pet Care Services Association (PCSA) • Mature Stage • 49 companies stated a 21+ years of success.
Market • The Sacramento area large dog population is over 300,000. • 85% of tenants own dogs down the street from our building • People are becoming new dog owners everyday. • No other indoor parks in the area. • Spending on pets has doubled from $17 billion in 1994 to a projected $34.3 billion for 2004. • Pet industry is 60% larger than the toy industry • 33% larger than the candy industry • People find animals comforting and like family
Management Team Nicole Hendershot Jennifer Johnson Stephanie Liel Whitney Loomis Jourdan Willard
Competition • There are 15 outdoor dog parks in the Sacramento area. • City owned, number of employees will vary • Size: 0.5 acres to 2.5 acres • Amenities: Lakes, water fountains for dogs, benches, fenced in for dog safety, dog obstacle course, natural grass, and turf • Free for everyone
Competition • K9 KINGDOM • Location: Wexford, PA • Employees: Owner, groomer, and 2 specialists • Size: 4,000 + Sq Ft • Amenities: Doggie daycare, doggie training, indoor dog park, self-service dog wash, professional grooming, pet limo, and overnight boarding • Sales: Overnight boarding- $30/night, doggie daycare- $7-$25/2 hours-12 hours, indoor dog park- $6 per dog, self service dog wash- $10-$15, dog training - $60 per session, pet limo - $20 round trip or $15 one way.
Milestone Plan • Location June 1st • Capital financing July 1st • Building improvements July 31st • Building permits and business licenses January 1, 2010 • Certification training program: PCSA & CCPDT April 1, 2010 • Preview day “soft opening” May 1, 2010 • Grand opening June 1, 2010
Conclusion • Costs exceed profits • Our inexperience • Large debt • Individual debt • Our age