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Nigeria/MEMS Brown Bag Presentation: Elicitation Techniques May 31,2006. What is an elicitation technique?. e-li-cit ( v) : to ‘draw out’ or “bring forth” latent, or unexpressed information. An elicitation technique elicits local, or indigenous knowledge, from the natives’ point of view.
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Nigeria/MEMS Brown Bag Presentation:Elicitation TechniquesMay 31,2006
What is an elicitation technique? e-li-cit (v): to ‘draw out’ or “bring forth” latent, or unexpressed information. An elicitation technique elicits local, or indigenous knowledge, from the natives’ point of view.
Definition: Indigenous Knowledge Knowledge that is unique to a given culture or society. It is the basis for local decision-making in agriculture, health care, food preparation, education, natural resource management, and host of other activities in rural communities (Warren 1991) Indigenous knowledge is an integral part of the culture and history of a local community. We need to learn more from local communities to enrich the development process (James D. Wolfensohn President, World Bank).
Elicitation techniques reveal cultural domains Definition: A cultural domain is an organized set of words and/or concepts that refer to a single conceptual sphere – or ‘things that go together’. Examples: wealth illness symptoms emotions animals colors All these concepts are grounded in physical reality, but people in different cultures interpret physical reality differently (Bernard 2000)
Why should we understand local knowledge? Often, evaluators assume they know what and how people think . . . and they are wrong! We want to get an ‘insiders’ view, to see the world as others see it program beneficiaries community members program implementers Service providers
Elicitation techniques are used for: • Formative research/program planning • Types of health problems in village • Process evaluations/trouble shooting • Malaria symptoms • Outcome/Impact evaluations • Ranking health problems (best to worst) • Rapid Assessments • Social mapping of health clinic locations
Types of elicitation methods: • Freelists • Pilesorts • Ranking • Frame elicitations • Triad tests • Paired comparisons
Freelists • Elicit elements of a cultural domain • Show the way groups of people think about the world • Tell the ideas, concepts people have in common • Identify what elements ‘go with’ each other
Freelist vs. Survey Questions: Good freelist questions elicit information ‘outside’ the respondent Survey questions elicit information about the respondent
Freelist Examples: • What kinds of tree are there? • Name all the home remedies you can think of. • What are the different Nigerian ethnic groups? • Name all the places people go for the treatment of illnesses. • Name all the ways people get information about contraceptives
Create a table in Excel or Word Make a column for each person (number) List terms in rows Analyzing freelist data:Step 1 Name the different kinds of cars
From the respondent lists enter the term order number in the corresponding box Analyzing Freelist data: Step 2
Pilesorts • Elicit judgments of similarity among items in a cultural domain, and the attributes that distinguish between items • Shows ‘what goes with what’ • Creates a cultural map of local knowledge
Collecting Pilesort data • Start with a freelisting exercise to obtain terms: What different animals are there? • Write the terms on cards: on one side, write the term and on the reverse side, write the corresponding number dog 1
Pilesorting • Ask participants to place the cards in piles – any way they want. • Rule: can’t put all the cards in one pile or each card in a separate pile
On pilesort form, write the number of each card Pilesort analysis
Pilesort analysis: Anthropac Results of a pilesort of animals
Pilesort applications: • Formative research Name the different types of drugs people use here Name all the different terms for sexually transmitted diseases • Program planning What ways do people get information about contraceptives? Where do people go to get treatment for sexually transmitted diseases? • Evaluation Name all the terms you can think of for the word ‘governance’ What kinds of leaders are there in this community?