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Join Sandra Hannig from the Municipal Department 27, City of Vienna, as she shares her experience in assisting beneficiaries and creating a win-win situation. Learn about general guidance tools, special tools for helping beneficiaries with publicity requirements, and additional instruments. Discover how good assistance and strong support in communication/publicity can lead to stronger visibility and less administration for beneficiaries, ultimately strengthening the image of EU-funding projects in the city/country/region.
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Helping the beneficiaries, a wi(e)n-win-situation. Experience from Vienna, Austria Workshop INFORM conference / May 17th, 2011 Sandra Hannig Municipal Department 27, City of Vienna
Structure of the presentation • General guidance tools • Special tools for helping the beneficiaries with publicity requirements • Additional instruments
Assisting the beneficiaries – creating a winwin situation • good assistance – good projects • strong support in communcation/publicity – stronger visibility and less administration for beneficiaries • long-term effect: strengthenig the image of EU-funding projects in the city/country/region
General guidance tools • Overall guidance tool: the website http://eu.wien.at • description of the project process (submission, approval, audit) • Download area • ABEUK • Folder and Memo • Personal assistance from the MA
Communication tools • User guide on publicity requirements • Logos in various formats • Labels in different sizes • standardised plaques • Workshops on publicity requirements
Logos • Download on the hompage in various formats : • http://eu.wien.at/index.php?m1_active=5&m2_active=35
Labels in different sizes • flexible and prompt use • cheap and informative give – aways • „publication – reminder“
Plaques for infrastructure projects • plaques are designed, ordered and paid by the MA no extra effort for the beneficiary • uniform plaques all over Vienna high visibility and strong recognition effect • currently 15 projects with plaques (Alu, A2)
Additional benefits for the beneficiaries • Possibilities for presentation: • brochure • short video clips • project descriptions for journalists • (advertisement) • Presentation on events
Thank you for your attention! Sandra Hannig Municipal Department 27 T: +43 1 4000-27052 E: sandra.hannig@wien.gv.at