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SUBTEXT

SUBTEXT. Essay Assignment. Essay Assignment. (1) ASSIGNMENT : Draft a 2-3-page essay on the subtext of one of the following:  a television program (show or news) commercial film (perhaps too long for this project) advertisement or music video. Essay Assignment. (1) ASSIGNMENT :

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SUBTEXT

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  1. SUBTEXT Essay Assignment

  2. Essay Assignment (1) ASSIGNMENT: • Draft a 2-3-page essay on the subtext of one of the following:  • a television program (show or news) • commercial • film (perhaps too long for this project) • advertisement • or music video

  3. Essay Assignment (1) ASSIGNMENT: • This activity is based on the exercise in your textbook. • Consult Chapter 3, particularly the section entitled “The Psychology of Argument,” which begins on page 178.

  4. Essay Assignment (2) SOURCES: • While most students use YOUTUBE.COM for this assignment, you may also follow the links below: • ADVERTISEMENTS ONLINE • AD* ACCESS (Duke University) • ALL POLITICAL ADS • PHILIP MORRIS ADVERTISING • LIBRARY of CONGRESS—ADVERTISING

  5. Essay Assignment (3) WORKS CITED page: • On your Works Cited page, draft a proper MLA citation for your sources • Author, Title, Source, Dates • The complete URL (Web address) • Your Small Group-mates need to be able to locate your source. • No other research is required • this is strictlyyour insight

  6. Essay Assignment (4) DESCRIPTION: • Since you cannot bring copies of your advertisements to show to the class, • you must describe your subjects in detail • vivid description • detailed summary and explanation • In the Introduction • Or in the second paragraph • NO more than a single paragraph • since the focus of your paper is the SUBTEXT

  7. Essay Assignment (5) FIND the SUBTEXT: • See the “process” below. • This is the FOCUS of your paper. • Hence, it should make up the bulk of the paper • Do not be afraid to “go too far.”

  8. Essay Assignment (6) Submit to the instructor • a typed document • 2-3 pages in length • in essay format • that details the SUBTEXT (plural) in your source • and include a Works Cited page

  9. Essay Assignment (6) Submit to the instructor • a typed document • Headers and Title • Introduction • Description paragraph • Subtexts (1 per paragraph) • Conclusion • Works Cited page

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