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FURNITURE NEW EUROPEAN SKILLS 2020

This report analyzes the current situation of the furniture industry in partner countries, identifies strengths, weaknesses, opportunities, and threats, and defines possible scenarios for furniture companies in 2020. It explores the effects of globalization on the sector and suggests new European skills required for the future.

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FURNITURE NEW EUROPEAN SKILLS 2020

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  1. FURNITURE NEW EUROPEAN SKILLS 2020 MULTIPLIER EVENT, BRUSSELS (BELGIUM) – 27 january 2016 2014-1-ES01-KA202-004883

  2. Definingscenariosforthefuture Report of intellectual output O2, Activity O1

  3. objectiveS To define possible scenarios for furniture companies in 2020 To understand the current situation of furniture industry in partner countries To identify Strengths, Weaknesses, Opportunities and Threats in furniture industry To identify furniture new european skills for 2020

  4. Definingscenariosforthefuture CURRENT GLOBALISATION PHENOMENA • Trade liberalization in emerging countries • China as world power (e.g. producing furniture) • Evolution of consumer demand • Changes in the distribution of products and services • Intensive use of new technologies (digital age) • Intensification of flexible life styles (mobility, families, houses)

  5. GLOBALISATION EFFECTS IN FURNITURE SECTOR • Appearing of integrated production systems • Growing role of Transnational Corporations (TNC’s) • Lower costs of production are demanded • Global demand of products highly differentiated • Global investments (global economy) • New technological possibilities • Critical factors: production costs, environmental issues and energy efficiency • Increase of production in emerging countries • Continuous reinvestments as a critical factor of competitiveness (furniture sector is based on family business)

  6. Possiblescenariosforfurniture sector • RETAIL BRAND SCENARIO • Key-words:Large chains of distribution, immigration, one-person households, stagnation of wages and consumption, low production costs. • LOW CONSUPTION SCENARIO • Key-words: ageing of the population, stagnation of jobs and wages, low rotation of products, low costs countries as leaders, sustainability is not priority. • SMART SOLUTIONS • Key words: rejuvenation of the population, full employment, use of ICT, flexible and intelligent homes, multi-use spaces.

  7. FUNESscenario for furniture sector • POPULATION AND SOCIETY • RAW MATERIAL AND PRODUCTION • PRODUCTS, TRENDS FOR LIVING, ENVIRONMENT AND TECHNOLOGIES • CONSUMER INTERACTION BEHAVIOR

  8. FUNES scenario for furniture sector

  9. FUNESscenario for furniture NEW SKILLS • CONCLUSION • Times of big challenges for industry and workers • Globalization phenomena brings more flexibility and more unpredictability for markets and for consumption • Demographic factors are crucial (ageing, new families, immigration, new homes, new public spaces) • Is it Furniture Sector prepared for this?

  10. FUNES scenario for furniture NEW skills

  11. THANK YOU VERY MUCH! clara.ferraz@cfpimm.pt

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