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INTERNEWS NETWORK NIGERIA

INTERNEWS NETWORK NIGERIA. ENHANSE/INTERNEWS JOURNALISM DEVELOPMENT PROGRAM. Development Journalism – What it does. Galvanizes debate among policy makers and influential people Motivates development workers Mobilizes community action

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INTERNEWS NETWORK NIGERIA

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  1. INTERNEWS NETWORK NIGERIA ENHANSE/INTERNEWS JOURNALISM DEVELOPMENT PROGRAM

  2. Development Journalism – What it does • Galvanizes debate among policy makers and influential people • Motivates development workers • Mobilizes community action • Builds popular understanding of key developmental issues (which in turn put pressure on policy makers) • Serves as a prime arena for monitoring development policies • Investigates, analyzes and contextualizes issues to better inform people • Moves beyond stereotypical reporting, to news and stories that capture the public’s aspirations • Broadens access to information that gives the public the knowledge and skills that can be applied in local situations

  3. Internews Program in Nigeria • Build the capacity of journalists and media institutions to produce high quality programs • Improve use of the media by civil society organizations • Bring “ordinary” people into the media arena – not just “experts/leaders” • Improve news media coverage of issues within ENHANSE thematic program areas (HIV/AIDS, FP/RH, CS, Basic Education.) • Raise the level of public dialogue on health and social sector issues

  4. Key Indicators • Number of journalists trained • Number of people reached with news and information • Number of institutions given TA • Number of media owners and top executives engaged • Number of stories produced (electronic) and written (print) by trained journalists with technical support from Internews • Number of stories aired/published • Public awareness of health and social sector issues • Success stories resulting from intervention

  5. Tracking Key Indicators—the easy part

  6. Tracking key Indicators -The challenging part • Measuring awareness level of people on issues promoted Current Practice: • Commissioning impact surveys to measure the awareness level of people on issues promoted – changes levels is then compared to baseline information. Note:There are many actors on the stage, so change may not be as a result of your intervention alone

  7. Tracking key Indicators - The challenging part - Cont. • Improvement in Journalism skills and knowledge of issues promoted Current Practice: • Pre and Post test during workshops • Comparing stories written before, after training and mentoring journalists • Commissioning targeted survey of trained media professionals to determine change in attitude compared to baseline information

  8. Tracking key Indicators - The challenging part - Cont. • Success Stories as a result of intervention Current Practice: • Equipment and travel grants to journalists for outstanding performance. • A journalist winning a national or institutional award of excellence in journalism - like the Nigerian Media Merit Award, NMMA. • Through feedback from journalists on audience responses to and during programs or news stories. • From our interaction with media houses on audience reactions to news stories and or programs.

  9. Tracking key Indicators—The challenging part—Cont. • Audience reached with news and information Current practice: • Relying on information from media houses - Number of states reached (radio) and circulation (print) • Commissioning impact surveys to show media habits of people, their source (s) of information and types ofinformation Note: These sources are heavily flawed as the number of people reached cannot be statistically proven, but that’s all we have for now

  10. Tracking key Indicators - The challenging part - Cont. 4a. Audience reached with news and information - Cont. Desired Direction: • Comprehensive audience research by media houses • Collaboration of all media development organisations to define statistically proven methods

  11. Tracking key Indicators - The challenging part - The Experiment

  12. What Next ? We Need Ideas on the Best Way Forward

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