KU Communicators Introductory Meeting

1. KU CommunicatorsIntroductory Meeting August 2006

2. KU Communicators Agenda Welcome & Introductions - Lynn Bretz Announcements - Bretz Ad Hoc Committee Report - Bretz & Jennifer Sanner Update on Visual Identity - David Johnston Current Events Report - Bretz & Margey Frederick Report on New Marketing Efforts - Johnston & Todd Cohen Adjourn

3. IntroductionsLynn Bretz Director of University Communications

4. AnnouncementsLynn Bretz Director of University Communications

5. Ad Hoc Committee ReportJennifer SannerSr. Vice President for Communications, KU Alumni AssociationLynn BretzDirector of University Communications

6. Visual Identity UpdateDavid JohnstonDirector of Marketing

7. Visual Identity Update

8. Visual Identity Update

9. Visual Identity Update

10. Visual Identity Update

11. Visual Identity Update

12. Visual Identity Update

13. Visual Identity Update Jayhawk Business Card Option: Available Sept. 1

14. Visual Identity Update Identity Committee David Johnston – Marketing (Chair) Christie Appelhanz– College of Liberal Arts & Sciences Doug Barth – KU Endowment Association Toni Dixon – School of Business Faculty – Department of Design Megan Gannon - KU Center for Research Deb Graber – University Relations Michael Irvin – University Relations Jim Peters – Continuing Education Allison Rose Lopez – Information Services Lois Sierra – University Relations Paul Vander Tuig - Trademark Licensing / Athletics Elaine Warren – Edwards Campus Susan Younger – KU Alumni Association

15. Visual Identity Update Updated Graphic Identity Standards: Available late September

16. Current Events ReportLynn Bretz, Director of University CommunicationsMargey Frederick, Director of Special Events and Visitor Services

17. New Marketing EffortsDavid Johnston, Director of MarketingTodd Cohen, Interim Director of University Relations

18. Radio BroadcastingTodd CohenInterim Director of University Relations

19. Radio Broadcasting KU Serves Kansas campaign Recorded radio advertisements on the Jayhawk Radio Network 3 for football; 6 for basketball Drop In radio advertisements10 to 15 second informational items read by the announcers during breaks in the action. [Example: KU’S INSTITUTE FOR EDUCATIONAL RESEARCH AND PUBLIC SERVICE TRAINS TEACHERS IN TOPEKA AND JUNCTON CITY ON EARLY READING STRATEGIES FOR AT-RISK CHILDREN. KU SERVES KANSAS.] KKAN Radio, Phillips CountyDozens and dozens of 60 sec advertisements

20. Radio BroadcastingKU Serves Kansas campaign • Small town newspaper • A heartbeat away • Keeping kids trim

21. How you can help • Suggest topics/provide information for 30 second radio ads that fulfill the message -- KU serves Kansas.We need 6 for the basketball season • Preferably, need ‘real people’ and ‘real places’ throughout the state that can be named in the ad. • Example: • BARBARA GRABBE OF HAYS IS AMAZED WHEN DR. GARY DOOLITTLE CHECKS HER VITAL SIGNS – FROM 300 MILES AWAY AT THE KU MEDICAL CENTER. SINCE HER CANCER SURGERY, SHE’S BEEN TREATED BY TOP CANCER SPECIALISTS AT THE K-U MEDICAL CENTER THROUGH KU’S TELEMEDICINE PROGRAM. LAST YEAR THIS TECHNOLOGY HELPED 2,500 KANSAS FAMILIES RECEIVE CARE AND STAY IN THEIR COMMUNITIES. KU SERVES KANSAS

22. How? Contact Frank Barthell at University Relations Email: fbart@ku.edu Call 864-8904

23. On Hold MusicTodd CohenInterim Director of University Relations

24. What is On Hold Music? Music and messages that plays: Whenever a caller is put on hold During the interval when a call is transferred During the interval when a caller is added to a conference call -- or a conference call is placed on hold

25. What do callers to KU hear now? ( ( (Nothing ) ) )

26. Why On Hold Music is a good idea According to national research*: The first impression people get of an office -- or university -- is from the telephone. 70 percent of all calls are put on hold. 52 percentof callers will hang up before they'd listen to 60 seconds of dead air. Call abandonment rates for people on hold with dead air are over 60 percent Music and messages on hold reduces caller hang-up by over 80 percent Callers are willing to increase the time they spend on hold by 120 percent when listening to music and messages More than 80 percent of callers prefer to hear music and information rather than just music. results: * survey by USA Business Telephone Today

27. Why On Hold music is a good idea

28. Introducing KU On Hold Music Starting Oct. 1, the KU offices of University Relations and Information Servicesare making special Music On Hold available at no chargeto KU faculty, staff and office phones on the Lawrence campus. Muzak no! Rock Chalk Remix yes! KU Music on Hold features Rock Chalk Remix, which was created especially for this purpose and blended with KU public service messages.

29. How to sign up www.onhold.ku.edu • To subscribe, department representative may register your department’s telephone numbers to play Music on Hold. The Music on Hold registration page will prompt you for the representative’s KU ID. This is to enable NTS to send you e-mail to confirm your registration for this service and advise you when it will be added to your phone.

30. TV advertisingDavid JohnstonDirector of Marketing

31. Next MeetingThursday, September 28, 200612:00 - 1:30 PMKU Endowment Association