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Changing the Way We Talk About Cardiovascular Surveillance

Changing the Way We Talk About Cardiovascular Surveillance. - Steve Sidney, MD, MPH - Laura Gordon. The challenges of “surveillance”. Public connotation Spying Invasion of privacy Consequences Jeopardized public funding Lack of public interest/fear of surveillance programs.

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Changing the Way We Talk About Cardiovascular Surveillance

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  1. Changing the Way We Talk About Cardiovascular Surveillance - Steve Sidney, MD, MPH - Laura Gordon

  2. The challenges of “surveillance” • Public connotation • Spying • Invasion of privacy • Consequences • Jeopardized public funding • Lack of public interest/fear of surveillance programs

  3. How do we preserve – and promote the value of – surveillance programs to the public?

  4. Proposal: Expand the Lexicon • Keep “surveillance” when it matters • Expand use of public-friendly synonyms • “Disease tracking” • “Health and disease tracking” • “Health monitoring”

  5. Some Examples

  6. In the United States, we use health and disease tracking to: • Measure the quantity of various diseases/health events (such as heart attacks and strokes) in communities over a period of time. • Measure the quantity of various diseases across the country at large. This tracking is critical to helping us determine the impact of these diseases on: • The public’s overall health • Health among specific groups (such as women, children and people of certain ethnicities) • The economy

  7. The information we learn from health and disease tracking can be used to: • Design treatment strategies • Prove the need for public policies that support the treatment and/or prevention of illness • Spot trends in diseases across certain demographics and/or geographies • Measure the success of treatment strategies and policies

  8. Next steps • Seek feedback from you & other partners • Test with target audiences • Create a plan for introducing/socializing agreed-upon language

  9. Plenary VIICVD Surveillance: Defining the Conversation and Measuring Results Q and A

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