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Graduate Marketing Association

Graduate Marketing Association. Kick Off Meeting September 1, 2005. Agenda. GMA Mission & Leadership Team Smith Marketing at a Glance Upcoming Events & Activities 1st Year Involvement Professor Introductions. GMA Mission. Strengthen the Smith Marketing “Brand”

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Graduate Marketing Association

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  1. Graduate Marketing Association Kick Off Meeting September 1, 2005

  2. Agenda • GMA Mission & Leadership Team • Smith Marketing at a Glance • Upcoming Events & Activities • 1st Year Involvement • Professor Introductions

  3. GMA Mission • Strengthen the Smith Marketing “Brand” • Build awareness of program excellence • Build awareness of student excellence • Build & Reinforce Relationships • Students (PT and FT), faculty, administration, alumni, employers • Gain a Competitive Advantage • With recruiters • With other programs

  4. GMA Leadership 2005-06 • Monisha Banerjee, President • Andrew Roberts, VP – Web Development • Vishwas, VP – Career Development • Derek Vlcko, VP – Communications • Tawney Bains, VP – External Relations • Melissa Davis, VP – Programs • Mark Nebesky, VP – Finance • Faculty Advisor: Roland Rust, PhD • Director, Center for Excellence in Service • Chair, Marketing Department • Editor, Journal of Marketing

  5. Academic Approach Data driven, analytical, customer insight focused Special focus on services, high tech, and strategic marketing Sampling of Classes: New Product Development Customer Relationship Management Customer Analysis Marketing Research High Tech Marketing Service Marketing Consumer Product Marketing And more! Corporate Connections Services Citigroup Fannie Mae Marriott International Washington Post Discovery Communications Time Warner Disney AOL Microsoft Intel Consumer Products PepsiCo (Pepsi, Frito-Lay) Black & Decker Hershey Proctor & Gamble Newell-Rubbermaid Research & Analytics Rockbridge Associates Gallup Smith Marketing at a Glance

  6. Marketing StatisticsClass of 2006 Area of Interest Level of Interest in a Marketing Career 106 respondents (68%), Fall 2004

  7. Focus on you… September • Resume & Cover Letter Workshop: 9.14.05 • cosponsored by Professional Communications Club • GMA Tailgate: 9.17.05 • Cosponsored by Sport & Social Club • Career Handbook Distribution: 9.30.05 • Types of Marketing, Company descriptions, Resources available October • Electives Workshop w/2nd years • Electives guidance from faculty • Internship Panel w/2nd years Ongoing • Open Forum Meetings (monthly) • Alumni database • Happy hours • Newsletter • New website! http://www.rhsmith.umd.edu/organizations/marketing/

  8. …So we can win out there September • Career / Job Fairs • NSHMBA: 9/29-10/1, Anaheim CA • Career Quest 2005: 9/23 • On & Off Campus Interviewing October • NBMBA Conference: 10/13-10/14, New Orleans LA* November – Fall Marquee Event Marketing Forum! November 11, 2005 – Sign ups on table Ongoing • Speaker series • Alumni events • Case competitions And maybe a couple of other surprises! *Location might change!

  9. 1st Year Involvement • First Year Board • Submit personal statement & resume to marketing@rhsmith.umd.edu by Monday, Sept. 5 • Selections announced by Monday, Sept. 12 • Great opportunity to be the voice of the GMA and make an immediate impact in the Smith community! • Show up to events! • Tell us what you think and give us your input! • Bring in your contacts & connections! TAKE THE GMA TO THE NEXT LEVEL

  10. Meet some of our Professors • Joydeep Srivastava • Brian Ratchford • Wendy Moe • Robert Krapfel

  11. Thank you! Sign up for Marketing Forum! See you at the BBQ! marketing@rhsmith.umd.edu www.rhsmith.umd.edu/organizations/marketing

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