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Selling on Alibaba Tmall

Selling on Alibaba Tmall. Ehubnordic. Why is China interesting?. Consumers are willing to pay a premium for foreign products for reasons of trust, authenticity and safety. Cross-border ecommerce Cross-border imports was 1.5 trillion RMB in 2017.

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Selling on Alibaba Tmall

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  1. Selling on Alibaba Tmall Ehubnordic

  2. Why is China interesting? Consumers are willing to pay a premium for foreign products for reasons of trust, authenticity and safety. Cross-border ecommerce Cross-border imports was1.5 trillion RMB in 2017 24,2% of total consumption by 2020 is from E-commerce Middle Class = 630 m by 2022 Key consumer, woman aged 25-42. Focus is Personal care,Health, Food, Design & Living and Fashion.

  3. About Ehubnordic • Danish Company with PostNord as part owner • Direct online B-C sales to China • Nordic multi brand store on Alibaba’s e-platform TMall Global • Drive sales through Tmall Global +30 other cross border e-commerce platforms such as JD.com, Koala, VIP, Yun Ji and Xiaohongshu • Experienced organisation • Danish/Chinese In Copenhagen (8) • Operations in Shantou, China

  4. Business Model EHUBNORDIC Customer Brand Flagship Store +30 Cross Border platforms Sales Marketing Customer Service Return Reporting Logistics Keep stock Send order to customer Place order on store

  5. Categories and brands • We plan to have approx 40 brands live eof. 2019. Target around 100-150 Nordic brands

  6. Pillars of a good online marketing plan Brand KOLs and SoMe Identify and sign up with relevant KOLs Design KOL posts Promote brand on PostNordWechat, Taobao and Weibo accounts • Paid Ads • Identify relevant keywords • Monitor and optimize paid traffic • Buy Tmall brand exposure • Live streaming • KOL or Ehubnordic live streaming sessions • Buy Tmall brand exposure • Price promotions • Tmall sales campaign plan and execution • Competitor sales check Ehubnordic Tmall shop with illustrative content and product explanations Awareness Visitors Orders

  7. Product pages are richer on Alibaba than in the West, with more information, education and product highlights ”Alibaba way” ”Amazonway” Studies Recipe What is “nature honey” From Denmark to China Certification of heath care Product information The differences of different honey The efficiency of Danish honey

  8. Barberians ”Alibaba way” ”Amazonway” Brand introduction Ingredients and product information The efficiency of the product

  9. Raunsborg ”Alibaba way” ”Amazonway” Product reality Ingredients and product information How to apply Product information Brand concept

  10. Apotekets ”Alibaba way” ”Amazonway” Authorization letter from brand etc,. ”Svanemærket” and Asthma Allergy Nordic mark on the product Product information and packaging Brand introduction

  11. EHUBNORDIC.COM

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