Final Presentation Mackenzie Lunde

1. Final Presentation Mackenzie Lunde

2. Company Profile • International lifestyle brand • stand-alone subsidiary of the Ralph Lauren Corporation(SEC Filings, 2015) • Headquartered in New York City’s Chelsea Gallery District • with 70 stores worldwideand operating in 140 points worldwide • Their first store opened in 1985 in Toronto (Kaufman, 1999). • Prior to being a subsidiary of the Ralph Lauren Corporation, Club Monaco was owned by the Monaco Group • bought by Ralph Lauren for $122 million in 1999 (Theobald, 1999).

3. The Brand • Luxe contemporary line • men’s wear, women’s wear, accessories • Richer shopping experience by designing their stores with a sense of ‘home’ • The price of Club Monaco’s items consists of a variety of price points • they want to accommodate a range of customers (Friede, 2014). • In-house design team

4. Market Position • SWOT Analysis • Competitors • Zara • J. Crew

5. Competitor Product Comparison Club Monaco J. Crew Zara

6. Target Customer • Meet 26-year-old Samantha • Lives in Greenwich Village • with her two roommates • Public Relations Coordinator • Within a fashion company • Makes $50,000/year • Invests in her clothing • Bleeker Street location of NYC

7. Fall 2016 Trend Report • The general trend • exploring the future and mixing together unknowns (Inspiration Fall/Winter 2016, 2016). • The silhouettes • androgynous in style and feature non-conforming shapes (Inspiration Fall/Winter 2016, 2016). • The key items • rich embroidery, oversized accessories, lavish materials, embellishment, crafty hardware and dimension of items (Inspiration Fall/Winter 2016, 2016).

8. Fall 2016 Trend Report • The colors • cool blues, warm neutrals and pops of spiced colors (Fall 2016 Pantone Fashion Color Report, 2016). • The fabrics • soft supple fabric, quilted fabrics, sensual lace, rich jacquards and artisanal fabrics (Inspiration Fall/Winter 2016, 2016). • The prints • antique prints, Japanese flowers, booming flowers, nature and handiwork prints, crafted geometrics, pixelated prints and dimensional prints (Inspiration Fall/Winter 2016, 2016).

9. Monaco’s Fall 2016 Look • Concept board

10. Line Development • Color and Print Story

11. Fall 2016 Collection

12. Style Sheets

17. 5 Key Items

18. Quick Costing

19. Ratios

20. Planogram 26 ft.

21. Window Display

22. References • Company Info | ZARA United States. (2015). Retrieved February 10, 2016, from http://www.zara.com/us/en/info/company-c11112.html • ElieTahari Fall 2016 Ready-to-Wear Fashion Show. (n.d.). Retrieved February 28, 2016, from http://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/elie-tahari/slideshow/collection#7 • ElieTahari Fall 2016 Ready-to-Wear Fashion Show. (n.d.). Retrieved February 28, 2016, from http://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/elie-tahari/slideshow/collection#2 • Fall/Winter 2016 Development. (2016). Retrieved March 15, 2016, from http://www.donegercreativeservices.com/en/fw16-development.htm#women • Fall 2016 Pantone Fashion Color Report. (2016). Retrieved February 25, 2016, from http://www.pantone.com/fashion-color-report-fall-2016?from=topNav#hero • Friede E. (December 11, 2014 Thursday ). Upscale+Deluxe; Club Monaco moves into a prime new location on Ste-Catherine St. The Gazette (Montreal), Retrieved from www.lexisnexis.com/hottopics/lnacademic • GrupoInditex: Zara. (2015). Retrieved February 10, 2016, from http://www.inditex.com/en/brands/zara • Halls S. The Average Height and Weight of Women. (2016). Retrieved March 15, 2016, from http://halls.md/average-height-women-height-weight/ • Inspiration Fall/Winter 2016. (2016). Retrieved February 25, 2016, from http://www.donegercreativeservices.com/en/concept_fw16.htm • J.Crew - About Us. (2015). Retrieved February 10, 2016, from https://www.jcrew.com/aboutus/jcrew.jsp • J. Crew Announces Financial Results for 2015. (2015, March 18). Retrieved February 10, 2016, from http://investors.jcrew.com/phoenix.zhtml?c=135311&p=irol-newsArticle&ID=2026596&ver=jc • Kaufman L. Ralph Lauren Buying Casual Clothing Retailer. The New York Times. (March 2, 1999 , Tuesday, Late Edition - Final ): 600 words. LexisNexis Academic. Web. Date Accessed: 2016/01/29.

23. Max Mara Pre-Fall 2016 Fashion Show. (n.d.). Retrieved February 28, 2016, from http://www.vogue.com/fashion-shows/pre-fall-2016/max-mara/slideshow/collection#8 • M.Patmos Fall 2016 Ready-to-Wear Fashion Show. (n.d.). Retrieved February 28, 2016, from http://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/m-patmos/slideshow/collection#16 • Ralph Lauren Corporation SEC Filings. (2011-2015). Retrieved January 31, 2016, from http://investor.ralphlauren.com/phoenix.zhtml?c=65933&p=irol-sec&control_symbol= • Ralph Lauren Pre-Fall 2016 Fashion Show. (n.d.). Retrieved February 28, 2016, from http://www.vogue.com/fashion-shows/pre-fall-2016/ralph-lauren/slideshow/collection#15 • Rebecca Taylor Fall 2016 Ready-to-Wear Fashion Show. (n.d.). Retrieved February 28, 2016, from http://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/rebecca-taylor/slideshow/collection#14 • Salary: Public Relations Coordinator NYC, NY. (2016, February 12). Retrieved February 25, 2016, from https://www.glassdoor.com/Salaries/new-york-city-public-relations-coordinator-salary-SRCH_IL.0,13_IM615_KO14,42.htm • Store Locator. (2016). Retrieved February 25, 2016, from http://www.clubmonaco.com/category/index.jsp?categoryId=12719674 • Theobald S. CLUB MONACO PURCHASED BY U.S. DESIGNER. (March 2, 1999) The Toronto Star, Retrieved from www.lexisnexis.com/hottopics/lnacademic • Vogue Pre-Fall 2016 Trend Report. (n.d.). Retrieved February 28, 2016, from http://www.vogue.com/slideshow/13389152/pre-fall-2016-runway-trend-report/#17 • Who we are. (2016). Retrieved January 31, 2016, from http://www.clubmonaco.com/category/index.jsp?categoryId=12724227 • Wischhover, C. (2015, April 23). IT'S TIME TO TAKE ANOTHER LOOK AT CLUB MONACO. Retrieved January 31, 2016, from http://fashionista.com/2015/04/club-monaco-fall-2015