1 / 14

Digital Review Strategy

Digital Review Strategy. Turn Key Solutions For Local Business. Customers Are Seeking You. Local Buyers Search: Google Yahoo Yelp Facebook …and More. Do You Have A Presence?. Customers Make Noise. People look for reviews & social proof They find & create three types of info;

ward
Download Presentation

Digital Review Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital Review Strategy Turn Key Solutions For Local Business

  2. Customers Are Seeking You • Local Buyers Search: • Google • Yahoo • Yelp • Facebook • …and More Do You Have A Presence?

  3. Customers Make Noise • People look for reviews & social proof • They find & create three types of info; • Buyer reviews • Content you control • Content you don’t control We Think You’ll Agree | You Want To Control The Message

  4. It Only Takes One • Loud & Nasty Reviews • Leave a mark on reputation • Are generally permanent fixtures • Internet archived • Can be ‘pushed-down’ • Acts as a buyer deterrent • ‘Better safe than sorry’

  5. Over-Balancing Act • The Good Must Outweigh The Bad • Way More Positive Info Than Negative • Buyers know not everyone can be happy • Wide Coverage = Wider Reach • Consistent Message • Leverage Social Proof • Start & Join Discussions (Be Proactive)

  6. Steps To Growth • Understand & Adapt • Identify Triggers & Problems • Apply Stop-Gap Methods • Augment Online Properties • Brand Sites • Review Sites • Social Media • Support Image Campaigns • Enlist Preferred Customers • Reward & Incentivize

  7. Review Stewardship • Compelling Fan Base To ‘Spread The Word’ • Promotions & Specials • Request For Social Proof • Review Request Cards at Point-of-Sale • Offline / Online Relationship Requests • Social Media Seeds

  8. Local Traffic Sourcing • Fresh Eyes On Strategic Planning • Bottom Line Affected By New Customers • Local Search Terms Capture Seekers • Monthly Keyword Costs • Vary by market, type, and niche • Custom programs

  9. Turn Key Solution • Position Analyzed • Stop Gap Recommendations • Custom Profile & Blog Portfolio • Unified Messaging • Offline Call To Action

  10. Results • Meaningful Engagement • Relationships Strengthened • Communications Improved • Local Reach Increased • New Customers Exposed To Brand • Existing Customers Encouraged (Spend More)

  11. Pricing • Simple Review Solution $397 • Online Discovery • Immediate Fixes • Created & Updated Profiles • Facebook • Twitter • Yelp • LinkedIN • (Others As Needed) • Blog Creation / Content Recommendations • Offline Strategy • Monitoring • Reporting • Most Programs Complete In 7 Business Days

  12. Pricing • Add On Services (monthly) • Content Creation $297 • Review Stewardship (printing not incld) $219 /mo • Promo Site Install $99 • Email Marketing $45 /msg • Full Site Development $CALL Questions? Call Now 555.555.5555

  13. Next Steps • Let’s Get Started • We only need; • URLs of existing social and review sites • Your contact information • Description of your business • Profile images / photos / logo art • A week to two weeks • Deposit

  14. Contact NAME COMPANY ADDRESS TELEPHONE EMAIL WEBSITE

More Related