How to Engage Users and Drive Sales

1. How​​​​to Engage​​​​Users​​​​And​​​​Drive​​​​Sales​​​​With​​​​Content​​​​Marketing When it comes to marketing, today’s business owner have more options than ever before. There are hundreds of different tactics, strategies and channels to try, and many of them have proven to be widely successful. But, out of all these options,​​one​​of​​the​​most​​popular​​is​​content​​marketing. Creating and publishing the content has now become an integral part of many companies’ marketing strategies. As the digital marketers, we all know that content is at the heart of nearly everything we do. From the content that lives on our website, to the social media post we publish on social media, to the copy in every single ad or email we ever distribute- we are nowhere without compelling the​​content. Here are some tips to help you in developing your content strategy or to get your existing​​content​​efforts​​on​​the​​right​​track:

2. ● Document​​​​it: Start any marketing initiative by spending the time upfront to develop a clear and strong strategy. A strategy will help you to determine the answers to the critical questions. Furthermore, a documented content strategy that is signed off by the stakeholder will ensure all relevant parties are aligned on​​goals​​and​​expected​​outcomes. ● Make​​​​it​​​​Original: If you are acquainted with the SEO practices, then you know that duplicate and spun content is the major mistake for content marketing. Though these shady tactics may have generated results in the past, they are nearly guaranteed to result in the search engine penalties. But, it takes more than simply not copying the content from yourself to another source in order to stand out in today’s content marketing landscape. Your content marketing strategy should include ideas for the content that can truly be called original. ● Make​​​​it​​​​visual​​: Even, if your content is inspired, it might never grab the user’s attention if it looks boring. Big blocks of text with no paragraphs break or any visual image​​will​​look​​overwhelming,​​dense​​and​​unappealing​​to​​the​​users. The visual presentation of your content is almost equally as important as

3. what’s written. Make sure your website design allows for content that is easy for the user to skim, means paragraph break, bullets and sub tittles wherever​​needed. ● Diversify: Another way to make your brand stand out from the completion is to diversify in terms of what type content you are creating. Consider whether your business has the capabilities to create the content designed for alternate formats. Ideas might include a monthly speaking series that you can live stream on Facebook live or launching your own podcast or the series of video created for Snapchat. It is impossible to create the content for every content channel, but you can strategic about focusing on one or two​​channel​​where​​your​​audience​​will​​be​​able​​to​​find​​you. ● Support​​​​it: Finally, the strong content marketing strategy accounts for the ways you will support your content, because it isn’t enough to push your content live and hope that people will find it. If this is your approach, you probably won’t​​be​​happy​​with​​the​​results. In order to really ensure your content should reach audience and start generating conversations, you need to promote the content on social media,​​doing​​link​​building. Content marketing is not a channel that will deliver the immediate results, but when executed properly, it can have enormous positive impact on the results generating from the digital marketing strategies. Finally, don’t neglect​​to​​allocate​​budget​​and​​time​​to​​promote​​your​​content​​widely. Summary: Content marketing isn’t a short term revenue generator. It’s not a tap you can turn on for an immediate influx of sales. It’s a long term play that generates the results​​over​​the​​time.

4. Toronto​​​​​​481​​​​​​University​​​​​​Avenue,​​​​​​Suite​​​​​​305 Toronto,​​​​​​Ontario​​​​​​M5G​​​​​​2E9,​​​​​​CANADA +1-416-901-6025​ Montreal​​​​​​1396​​​​​​st​​​​​​Catherine Montreal,​​​​​​Quebec,​​​​​​H3G​​​​​​2B7,​​​​​​CANADA +1-514-900-3599 E-Mail​​-​​​MEET@IMEDIADESIGNS.CA https://www.imediadesigns.ca/ https://twitter.com/imediadesigns https://www.facebook.com/imediadesign https://www.pinterest.com/imediadesigns/ https://www.linkedin.com/company/imedia-designs