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Andrew Bangs YouTube Highway Africa Conference July 7, 2010

YouTube & Citizen Journalism. Andrew Bangs YouTube Highway Africa Conference July 7, 2010. https://sites.google.com/a/google.com/google-highway-africa/ http://wjec.ru.ac.za. youtube.com/feather_beta. What is YouTube?. #3 Largest Site 483MM Global Users 35% Y/Y Growth

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Andrew Bangs YouTube Highway Africa Conference July 7, 2010

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  1. YouTube & Citizen Journalism Andrew Bangs YouTube Highway Africa ConferenceJuly 7, 2010

  2. https://sites.google.com/a/google.com/google-highway-africa/ http://wjec.ru.ac.za

  3. youtube.com/feather_beta

  4. What is YouTube?

  5. #3Largest Site • 483MM Global Users • 35%Y/Y Growth • 39% Global Internet Penetration • 80% of Traffic Comes from Outside the US Source: Nielsen//NetRatings (October 2007) - US audience.

  6. 2 Billion+Views/Day Source: Nielsen//NetRatings (October 2007) - US audience.

  7. #2 Search Engine Source: Nielsen//NetRatings (October 2007) - US audience.

  8. Every Minute 24 Hours of Video is Uploaded to YouTube Source: Nielsen//NetRatings (October 2007) - US audience.

  9. YouTube is Everywhere If our user base were a country, it would be the 3rd largest after China and India FrancePopulation: 65.0M JapanPopulation: 127.6M USAPopulation: 307.0M BrazilPopulation: 191.6M Sources: comScore, May 2010

  10. Demographics Gender Breakdown Age Breakdown 55+ 10.7% 15-24 yrs: 30.7% 45-54yrs: 14.5% Male 56% Female 44% 35-44yrs: 20.3% 25-34 yrs: 23.8% Source: comScore MyMetrix, Jan 2010

  11. International Destination YouTube is localized in 24 different countries/territories YouTube is available in 17 different languages/dialects

  12. YouTube’s Global Audience Sources: comScore, May 2010

  13. www.youtube.co.za

  14. youtube.com/RhodesTV!

  15. ! Battle at Kruger

  16. The YouTubeEffect Everyone’s a Reporter...

  17. YouTube’s role in global media • Changing the World by…. • Increasing transparency • Expanding Access to Information • Empowering Individuals • Leveraging the power of crowds • Facilitating Dialogue • Connecting people worldwide

  18. June 2009: Iran Election Protest Videos

  19. January 2009: Police Shooting in San Francisco

  20. May 2010: Flooding in Nashville, KY

  21. News Organizations Tapping into Citizen Journalism • PBS / YouTube: Video Your Vote • Voters were asked to document their polling places on Election Day • 2500+ video submissions • 50 states and over a dozen countries represented • Al Jazeera: Iraqi Voices • Al Jazeera invited Iraqi citizens to share their thoughts around the election • They distributed Flip cams and worked with citizen stringers on the ground • The best videos were broadcast on air throughout Al Jazeera’s election coverage • The CNN / YouTube Debates • Citizens submitted questions for the presidential candidates to answer in two live debates on CNN • 5000+ video submissions • 7 Million people tuned in to watch on CNN • Over 9 Million video views on YouTube!!

  22. Tools and Tips on Using YouTubefor Journalists & News Organizations

  23. Sign Up!

  24. Search Sort by upload date Check “as seen on” Browse news page Finding the best content on YouTube

  25. Finding the best content on YouTube Search

  26. The YouTube Reporters’ Center youtube.com/reporterscenter

  27. Partnerships & Programming youtube.com/projectreport youtube.com/internetforpeace

  28. Products YouTube Direct youtube.com/direct

  29. Products Moderator youtube.com/moderator

  30. Products News Browse Page youtube.com/news

  31. Shared Discover Off-site Browse Pages Search How people discover your content

  32. How people discover your content Search

  33. Tag Description Thumbnail Title Help people discover your content

  34. Be Detailed Stay Relevant PROMOTE Upload Frequently Upload Everything Keys to building your YouTube presence

  35. Thank You! Try:youtube.com/feather_beta Download this presentation here:https://sites.google.com/a/google.com/google-highway-africa/www.wjec.ac.za

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