You Can Lead Employees to Information, but You Can’t Make Them Think

You Can Lead Employees to Information, but You Can’t Make Them Think Mark Simpson December 16, 2002

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Looking at Use and Maintenance • Audience visits began declining • Team confusion about where to add new information

Asking the Important Question Does the ePBM information tool meet its audience’s information needs?

Developing a Methodology • 125 surveys were distributed • 32 percent return rate

Are People Using ePBM? • 27% of respondents used it weekly • 35% used the tool once every month • 20% don’t use ePBM

Is Tenure a Factor?

What Else is the Audience Using?

Is the Audience Satisfied?

Specific Satisfaction Rates • Each information category ranked format, accuracy, and usefulness • Scale of 5 (excellent) to 1 (poor)

What Else Did the Sample Want? • Requests ranged from general to specific • Responses wanted supplemental information

Is ePBM Intuitive and Accessible? • Lotus Notes vs. web-based platforms • ePBM on the web? Responses split • Access from remote locations often slow

Conclusions • Respondents are generally satisfied with tool • Audience uses ePBM somewhat frequently • Changes could be made for improvement

Recommendations • Implement active means to introduce ePBM • Add frequent updates • Continue expanding content • Look for partnership opportunities • Make changes and conduct a similar study

It’s What You Know . . . • Information is voluminous • Businesses need to learn how to best manage what they know • Information sources that are new compete against existing means

Questions?

You Can Lead Employees to Information, but You Can’t Make Them Think