Chip and Pin

1. What is chip and pin technology wheres chip and pin used Chip and Pin Chip and pin technology is a card with an embedded microchip. The chip has a 4 digit code stored, so when the card is being used in a “Pin pad” it asses the chip on the card and if it has been verified as authentic the customer then enters a four digit code. shops restaurants, pubs, garages etc are now installing chip and pin terminals. Chip and pin helps decrease fraud by offering an alternative to signing for items. Using a signature to purchase items is a problem which cost companies over millions a year. fraudsters forged signatures to pay for items plus shop staff rarely compared the signature to the one on the back of the card. cases of chip and pin theft Cases of chip an pin theft include: Gangs have been stealing card-reading machines, and installing devices which record card numbers and PINs, before returning them to a store. police fear that the installed devices are so hi-tech that they can send card details to mobile phones. The cards are then cloned and used abroad in countries such as the United States, Italy and Australia where cash machines do not have to read the unique microchip embedded in British cards.

2. Chip and pin

3. Step 1 in creating a podcast • Step 1: Design your podcast- who, what, when, how • When- Ideally, your podcast will be a regular event (weekly, monthly, etc), like a radio or TV show • Who- Target a specific audience. Similar to choosing a niche for your practice, the more targeted, the more effective at attracting your desired audience and generating prospects • What- Choose format and topics that are attractive to your audience and easy and interesting for you. Examples of formats include interviews, call-ins, co-hosting, guest experts, etc. • How- See next slide

4. Step 2 in creating a podcast • Step 2: Start a blog for your podcast • Blogs are free and easy.Simply go to Blogger.com, sign up, choose a title, choose a template, and use the easy-to-use publishing interface to modify the template and publish postings. See ww.PrivatePracticeMarketingPodcast.com and www.ConsciousRelationshipPodcast.com for examples. • A blog or website is not critical for the podcast, but is necessary for marketing your podcast and services. • Two recommendations at this point- • 1. Title your blog and podcast using the top keywords for your niche. Notice I used "private practice marketing" because that is the top search keywords for reaching private practice professional who want to build their practice; even better than "practice building" and "build your ideal practice" (good words, but not for reaching my desired audience on the internet). • Here are my top three free keyword tools-Good KeyWordsOvertureGoogle • 2. Get a domain name using your keywords and podcast title • Our Private Practice Marketing Podcast blog is hosted by Blogger.com. The actual URL is http://privatepracticemarketing.blogspot.com/ and I purchased ww.PrivatePracticeMarketingPodcast.com which simply forwards to the blog. Much easier to say, remember, type, and appears more professional.

5. Step 3 in creating a podcast • Step 3: Sign up for Audioblog.com • OK, so it doesn't HAVE to be Audioblog.com, but your audio files have to be someplace, and this service can't be beat for features and price. • For $4.95 per month you get-- 5GB of storage for your audio files- Three ways to create audio files (telephone, web browser, uploading)- Publishes automatically to your blog and iTunes- Handles video as well as audio- Provides a flash player for your website or blog (see below)- 7 day free trial • Below is an example of the Audioblog.com flashplayer from our "Podcasting Basics" seminar (feel free to listen!)

6. Step 4 in creating a podcast • Step 4: Sign up for Feedburner • OK, so it doesn't HAVE to be Feedburner, but you need an RSS feed to syndicate your podcast, and Feedburner is the standard, and it's free. • This is the URL you provide on your blog, to iTunes and other locations that list your podcast for folks to subscribe. Feedburner also provides your potential subscribers an easy way to add your podcast to their accounts at My Yahoo, Google Homepage, and other popular RSS readers. • The actual URL of the feed for our Private Practice Marketing Podcast is- http://dasteele42.audioblog.com/rss/writingarticles.xml and the Feedburner page that potential subscribers view from our blog to access the podcasts and subscribe is http://feeds.feedburner.com/writingandpublishingarticles • You don't need to understand all this, I certainly don't. After you've got your blog and audioblog accounts set up, just go to www.Feedburner.com, sign up, input your blog URL in Feedburner to get a Feedburner RSS URL, put your Feedburner RSS URL in Audioblog.com, and you're all set up!

7. Step 5 in creating a podcast • Step 5: Do the podcast episode and record it • Once you've got your format and content planned out (see Step 1), produce an episode on a regular basis and record it for publishing as a podcast. • We conduct a monthly tele-seminar for practice building and for relationships, record it, and then broadcast the recordings as podcasts. You could follow this model, or simply record from your home or office and save yourself the editing and noise problems from recording a seminar over the telephone. • Your podcast can be whatever you want. It can be 10 minutes or an hour. It can be interactive (interview, etc) or not. The key is doing what you want that will appeal to your audience. • All the information on how to record, edit, and produce an audio recording that you can use as a podcast is available from our recent article and audio program How to Create an Audio CD.

8. Step 6 in creating a podcast • Step 6: Upload audio file toAudioblog.com • If you use the information from How to Create an Audio CD you will have an edited MP3 file to upload. Audioblog.com allows you to record the audio by telephone as well, which is easier, but then you won't be able to edit.

9. Step 7 in creating a podcast • Step 7: Publish your podcast • When you set up your Audioblog.com account you entered your blog information and iTunes preferences. After that, publishing is pretty simple once your audio file is uploaded to Audioblog.com- • From "My Audios" click on the audio file you want to publish • At the next screen, click "Publish Audio" • At the next screen select your blog and click "Publish to Blog" entering your title and description for that podcast at the next screen • Then go back and click "Publish to RSS Feed" for iTunes and the other podcast directories, entering your title and description for that podcast episode at the next screen • And VOILA, your podcast is instantly broadcast to your subscribers, iTunes, and the potential millions out there that might find your podcast on your blog, through search engines, podcast directories, etc.

10. Equipment needed to access these services. • Equipment needed to access the podcasts are: • Computer/ Laptop • Internet • Speakers or headphones • Multimedia player

11. Benefits for the organisation. The benefits for the organisation: • Are that it improves the customer service, as if a listener misses a show, then they can go to the website and listen to the show earlier that day. So it doesn’t restrict the listener to the specific time, and therefore more people are likely to listen to it. • It can be easily accessed from loads of different electrical devices. • It can have press release so that means adverts can be placed on them which will in turn earn the podcast owners money.

12. Advantages for users using podcasts • You can listen to any show at any time • It's easy to receive the information that you are looking for with a simple search bar • Unlike with radio broadcastings the listener or user of podcasts is in control. • ease of use and the availability of many free or low-cost software and hosting options to run them • small business Podcasts are a great way to attract new customers • Podcasts are one of the most valuable tools available for staying on top of trends in technology and keeping up with current events. • advantages of Podcasts are their ability to be syndicated, subscribed to, and downloaded automatically when new content is added • Many Podcasts also allow users to direct download by giving a link to the audio file in an RSS feed or web page.

13. London ambulance system computer aided dispatch systemActivity sheet 10 Richard & Tom

14. London ambulance system computer aided dispatch system The technology • Avls (Automatic vehicle location system) gives up to date information about the positioning of emergency vehicles, delivery trucks, freight trucks Etc. • The Avls system contains a tracker on the vehicle a ground base or computer base, and a link for the dispatcher. Figure 1. A picture of the AVLS system in operation.

15. London ambulance system computer aided dispatch systemThe failures • Reasons for failure: • At the time of launch (the system went online) there were 81 known issues. • No tests had been run on the system to see if it was working correctly. • There was no back-up system. • There was a gap of 10 months since the dispatchers had been given training. • When the system was given incomplete or invalid data and statuses of the position of the ambulance it failed. • The MDT (mobile data terminal) had black spots on the screen, preventing the paramedics from seeing all information needed. • The software failed to compensate for incorrect inputs that occur in everyday life. • The computer system software had a Memory leak, which means that the computer stored to much RAM (Random access memory) causing the computer to slow down, and ultimately crash.

16. London ambulance system computer aided dispatch systemThe effects of the failure • The effects of the failure were catastrophic: • 46 deaths occurred because of the system failure. Which could have been avoided if the requested ambulance got there. • A heart attack patient waited 6 hours for the ambulance, eventually her son took her to the hospital… 4 hours later the LAS (London ambulance service) Phoned and asked if the ambulance was still required. • A woman rang the LAS every half and hour for 3 hours until the ambulance finally turned up. • Unfortunately the man had already died before the ambulance got there. • One ambulance crew arrived so late, that the person had not only died but had been taken away to the morgue.

17. London ambulance system computer aided dispatch systemLessons learned • The lessons learned from this disaster are: • To always check when putting new system software in place that its running to full capacity. • To give the appropriate training to people using the new technology closer to the time of installation so that its fresh in their minds and are clear on what they have to do. • Run appropriate checks on the system software so its runs efficiently.