Cooperative Learning

Marketing Review for Common Assessment Cooperative Learning Minute To WIN IT!

Positive Interdependence • Individual Accountability • Group Processing • Social Skills • Face to Face • Knee to Knee – Eye to Eye

PRINT your name on a 3x5 index card. Turn in the index card to your teacher. Pair and Share Activity YOUR NAME

Rules • Introduce yourself (handshake) to your partner. • Everyone needs a pencil/pen and paper. • Print your name on the paper. • Number your paper 1-15. • Write an answer to the question on your paper. • Discuss the answer with your partner. • You must reach a consensus with your partner (you both must agree to the answer). • Use 6”-12” voices only! • You have 60 seconds to answer the question (write it on your paper) Concentric Circles

In Marketing terms, the person who buys a product is a: Retailer Consumer Purchaser Customer Question #1

D Customer Answer #1

Students seated on the inside circle get up and change seats - move one desk to the right. Directions

2. When a customer feels like the product they are using personally satisfies them, the product is known to have a _______. Service Position Value Warranty Question #2

C Value Answer #2

Students seated on the outside circle get up and change seats - move one desk to the right. Directions

3. The cost of marketing increases the cost of the selling price of a product on an average of _______%. 5 25 50 90 Question #3

C 50% Answer #3

Students seated on the outside circle get up and change seats – move two desks to the right. Directions

4. The Marketing Conceptis a philosophy. Businesses that follow the Marketing Concept ___________ Price their products below cost. Create products that make everyone happy Fulfilling the wants and needs of the consumer at a profit Price their products high. Question #4

C Answer #4

Students seated on the inside circle get up and change seats – move two desks to the right. Directions

5. The owner of a cleaning business provides his/her customers with a(n): Promotion Good Exchange Service Question #5

D Service Answer #5

Students seated on the inside circle get up and change seats – move one desk to the right. Directions

6. Companies that rely on a convincing sales force to persuade customers to make a purchase were operating in what approach to marketing? Production Emphasis Sales Emphasis Marketing Emphasis Relationship Emphasis Question #6

B Sales Emphasis Answer #6

Students seated on the inside circle get up and change seats – move one desk to the right. Directions

7. Which type of economic utility results from changing the tangible parts or raw materials of a product or service? Time Utility Possession Utility Place Utility Form Utility Question #7

D Form Utility Answer #7

Students seated on the outside circle get up and change seats – move one desk to the right. Directions

8. Answering questions about a product or service is known as: Information Utility Marketing Research Promotion Product Planning Question #8

B Marketing Research Answer #8

Students seated on the outside circle get up and change seats – move one desk to the right. Directions

9. Increased sales resulting from marketing can allow businesses to produce products in volume with more efficiency, resulting in lower prices to consumers. True False Question #9

A True Answer #9

Students seated on the inside circle get up and change seats – move two desks to the left. Directions

10. Sandy bought her son Kalen a bike for his birthday. Kalen is the customer. True False Question #10

B False – Kalen is the Consumer Answer #10

Students seated on the outside circle get up and change seats – move two desks to the right. Directions

11. Targeting takes place before you segment the market. True False Question #11

B False Answer #11

Students seated on the inside circle get up and change seats – move three desks to the left. Directions

12. Mass Marketing is a market coverage strategy in which a business decides to ignore market segment differences and go after the whole market with one offer. True False Question #12

A True Answer #12

Pass your paper to the person on your right. Directions

1. D 2. C 3. C 4. C 5. D 6. B 7. D 11. B 12. A 13. B 14. B 15. A Check Your Answers

Winning Person(s)?

Rules • Form groups of 3 or 4. Silent Groups Scott Cranmer Mike Devoe Emmie Lane Dan Sarillo Christy Zito Robert Romanowski Jacob Mishall Mike Opfer Jon Schemmel Nicole Walters Taylor Dunne Joey Wienckowski Matt Sampson Eric Fedder Mike Achterberch Lainy Ballantine John Spoelstra

Rules • Only 1 paper and 1 pencil/pen per group. • Print all group members names on the paper. • Silently, write an answer to the question on your paper. You can only PASS once without writing something down. • DO NOT discuss this answer with anyone in your group. • After you’ve written the answer down, pass the paper to your right. • If you read an answer on the paper that you don’t agree with, cross it out. • No duplicate answers will be accepted. • The youngest person in the group will begin. • You have 3 minutes to answer each question. • NO TALKING! Silent Groups

Jack and Jill train their sales people so they are able to answer their customers questions. This utility (added value) for their customers is known as Information Utility. Name and briefly explain 4 other utilities that can be used to add value to a product or service. (Each person in your group should write down at least 1.) Question #1

Form Utility - Changing raw materials or putting parts together to make them more useful. • Time Utility - Making the product or service available when the customer wants it. • Place Utility - Making a product or service available where the consumer wants them. • Possession Utility - Affordability of the product or service. Answer #1

2. After much research of the area, Marvin and Ruby decide to open a clothing store in McHenry County targeted towards teens. They need to complete a Marketing Mix. List and briefly explain the 4 elements in a Marketing Mix. Each group member should do at least 1. Question #2

1. Price - What customers are willing and able to pay. • What is the competitions price? • 2. Product - What product to make? • How to package it • What brand name to use • What image to project • 3. Promotion-What the message will be. • When and where it will be delivered • What inducements to buy (coupons, freebies, etc.) 4. Place-How and where a product will be distributed Answer #2

3. Target Marketing includes defining your projected customers. Including their age, ethnicity, gender, income, lifestyle values and where they live. Categorize the aforementioned items into 3 categories. (List and explain). Question #3

1. Demographics – Age, gender, income, ethnicity, education 2. Geographics - Where people live 3. Psychographics – Lifestyle, values, attitudes, tastes Answer #3

Cooperative Learning