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BIM Marketing

Better Buildings. Better Built. BIM Marketing. Marketing BIM. Developing a strategy Creating and telling compelling stories Not everyone who markets BIM needs to be an expert on the matter but they need to have access to those who are. Industry Influences Beyond BIM. Be Strategic.

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BIM Marketing

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  1. Better Buildings. Better Built. BIM Marketing

  2. Marketing BIM • Developing a strategy • Creating and telling compelling stories • Not everyone who markets BIM needs to be an expert on the matter but they need to have access to those who are. • Industry Influences Beyond BIM

  3. Be Strategic • Make the complex simple and relatable • The value is different for each client. Do not emphasize the technology. BIM is not about technology it is about demonstrating the ability to provide solutions that meet real needs. • Be real about it. Make it a core part of your business process – not a separate technology discussion.

  4. Create Compelling Stories

  5. Story 1 - 4D Sequencing analyze the design BIM for constructability, pricing, logistics, and scheduling What it can mean…. • Visual representation of the sequence of work. • Conversation tool for planning with tenants, neighbors, etc. • Visual cash flow

  6. Story 2 - Site Logistics

  7. Story 3 – Digital Fabrication • Reduce the unknowns to reduce contingency.

  8. Story 4 – 3D Coordination

  9. Culture > Process • BIM is just a tool. The value comes from the users. • Passionate, talented people that you feel comfortable giving room to explore. • Make BIM a part of your culture and business practices.

  10. Influencing the Industry Beyond BIM • Changing how project teams share information and communicate. • Changing the line at which design stops and construction begins. • Facilitating more extensive pre-fabrication.

  11. Industry BIM Groups and Organizations • AGC BIM Forum • Autodesk University • University design and construction programs • LinkedIn Groups • Expert User Blogs

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