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Running effective promotions on mobile

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Running effective promotions on mobile

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  1. Running Effective promotions on mobile 20/12/13

  2. A bit of Background

  3. What is mobile marketing?

  4. How times have changed…

  5. Lean forward vs lean back

  6. We’re increasingly online on-the-move

  7. Grain of dirt to build marketing pearl around

  8. marketing spend on Mobile

  9. Multiple ways to reach your ‘mobile’ audience Imbedded into packaging…or DM packs? Voice commands Ring back tones – brand sponsorship

  10. younger audience = higher expectations Interestingly, according to IBM & CMO study, the average age of CMOs is around 50

  11. Staying consumer-centric is key

  12. The future of Commuter shopping?…

  13. User behaviour

  14. Importance of optimisation  Apage load slowdown of just one second could cost Amazon $1.6 billion in sales each year. Google has calculated that by slowing its search results by just four tenths of a second they could lose 8 million searches per day--meaning they'd serve up many millions fewer online adverts. http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales

  15. Benefit of mobile

  16. Danger of mobile…for retailers

  17. Retailers fighting back

  18. Mobile shopper profile

  19. Mobile influence

  20. 43% of ‘mobile’ owners have showroomed

  21. Encourage mobile use in-store

  22. Add value to customer behaviour

  23. Reward customer behaviour Go in-store Check-in on facebook Get an offer

  24. QR codes – the good… Activate the code and the glass checks you in to Foursquare, tweets about your pint and/or updates your Facebook status.

  25. And the bad…

  26. Mobile engagement examples

  27. Mobile engagement examples

  28. Key takeaways

  29. And finally…

  30. thanks

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