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Corporate Logos

Corporate Logos. Design Fundamentals Meredith Cook. History of Logos. Helps distinguish the identity of a company Effective logos become synonymous with the organizations they portray McDonald’s Coca-Cola Nike Important aspects of a logo: Font/Text Colors Used Images. Hidden Images.

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Corporate Logos

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  1. Corporate Logos Design Fundamentals Meredith Cook

  2. History of Logos • Helps distinguish the identity of a company • Effective logos become synonymous with the organizations they portray • McDonald’s • Coca-Cola • Nike • Important aspects of a logo: • Font/Text • Colors Used • Images

  3. Hidden Images

  4. Symbolic Images

  5. Double Images

  6. Evolution of Logos…

  7. Evolution of Logos…

  8. Evolution of Logos…

  9. Evolution of Logos…

  10. Evolution of Logos…

  11. Evolution of Logos… • http://www.youtube.com/watch?v=c20kQzdVEcA • This video talks about some of the most recognizable logos around and the changes they have taken over the years

  12. Resources • http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/ • http://www.dinesh.com/history_of_logos.html • Journal of Brand Management (2009) 16, 545 – 555. doi: 10.1057/bm.2008.5; published online 18 July 2008

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