How To Deal With Covid-19’s Impact On Search

1. How How To To Deal Deal With With Covid Covid ’ ’s s Impact Impact On On Search Search The global pandemic of Covid seems to have made an impact positive or otherwise to the digital ecosystem The search for the terms ‘Corona and Covid ’ have outpaced all other searches And based on the industry segment the crisis is causing a ripple effect across all value chains For example with people maintaining social distancing as a precautionary measure the eCommerce stores selling merchandize are witnessing an upward surge to their sales trajectory So with similar surges in online traffic observed all around in various industry segments how can the SEO professionals of any digital digital marketing marketing company company respond Let us first know about the sectors where the crisis has impacted the SEO metrics Digital Digital Marketing Marketing Services Services In In Times Times Of Of The The Pandemic Pandemic # # Ecommerce Ecommerce Sites Sites As people go into self imposed isolation and shun social contact they are using digital channels to do shopping while sitting at home for items such as groceries hand sanitizers thermometers paracetamols toilet papers and many more The surge in demand for a few products like hand sanitizers has seen local search queries like ‘hand sanitizer near me’ to emerge out of nowhere While on the other there has been a steep decline in demand for travel related items like suitcases bags etc Besides with gyms closing and people increasingly working from home the search for items like office chairs office tables indoor fitness etc are showing an uptick

2. Response Response Of Of Seo Seo Services Services As the demand for products or services has shifted to the ones that are needed to deal with the pandemic eCommerce companies should consider creating specific pages of high demand items The traffic to such pages should be monitored and errors if any should be removed Here enterprises can take the help of professional eCommerce eCommerce web web design design services services to iron out glitches Also log files should be monitored to pre empt them from using bot errors of search engines # # Travel Travel Sites Sites The travel industry is one of the major business segments to be hit hard by this crisis Interestingly the websites are not necessarily seeing a decline in traffic Rather there is an uptick in searches for ‘cheap flights’ as people are looking to cancel reschedule their tickets and get refunds However given the diversity of the travel industry the searches for cruises flights and hotels are showing a downward trend Consequent to the dip in business travel companies can take the help of SEO services to work on reputation management and strengthening customer support Response Response Of Of Digital Digital Marketers Marketers Digital marketers working for any premier digital digital marketing marketing agency agency should monitor the query log to understand the shift in customer queries Accordingly they should focus on PR and reputation management by promptly responding to any customer query or negative review rating Also they work on reducing the site’s friction to reduce bounce rates # # Health Health And And Wellness Wellness Sites Sites The pandemic has shifted people’ attention to such sites with queries like ‘Covid or coronavirus symptoms ’ ‘antiviral oils ’ and ‘antiviral foods’ drawing huge impressions and traffic R Response esponse Of Of Digital Digital Marketers Marketers As people are turning to search engines with their queries on and around corona virus digital marketers or content curators have their tasks cut out They should focus on creating high quality content around the pandemic that generates trust and authority and addresses customer queries # # Publisher Publisher Sites Sites With people looking for news on the pandemic they search for materials giving details such as coronavirus map how the virus is impacting lives

3. economy and stock markets etc This has led to the publisher websites witnessing a surge in traffic and impressions R Response esponse From From Any Any Internet Internet Marketing Marketing Agency Agency The SEO SEO services services of any internet internet marketing marketing agency agency can support the publisher industry in the following ways ● Look into the log files for errors in the AMP pages ● Ensure search engine bots crawl pages as and when they are created ● Find out where the public interest lies based on search data ● Create content supporting the trending news of the day Conclusion Conclusion The pandemic has impacted arguably every possible business across verticals In such volatile times the business website’s query data log should be monitored to understand the audience’s needs At a time when businesses are reducing their activities like promotion acquisition merger and others organic search continuous without any break So this is the time when digital digital marketing marketing services services especially SEO services should be engaged and keep the business moving Source Source https https www www webguru webguru india india com com blog blog how how seo seo services services deal deal with with covid covid s s impact impact search search

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