How to Use Gamification in Mobile App to Boost User Engagement

1. How to Use Gamification in Mobile App to Boost User Engagement With the number of mobile app incessantly increasing, user engagement has become a key factor behind the popularity and user retention of an app. Gamification is held in high esteem when it comes to enhancing user engagement. Wondering why? We will discuss it below. We will also explore a full-proof strategy to leverage gamification in your application and various gamification techniques that you can introduce on your app. Let’s get started. Importance of Gamification in Mobile Apps Gamification is a perfect combination of psychology and technology. This proven technique can enhance interaction with an app by one third and shares on social media by 22% (source: Gigya). Here are some of the advantages business owners can enjoy from app gamification:

2. Increased user engagement More social media shares without much effort A growing number of new users Happy users who can soon become your customers Positive reviews Strategies to Build a Successful Mobile Apps Gamification Gamification is not a magic wand that ensures the success of your app overnight. You will need to adopt an effective strategy. Here are some of the tried and tested strategies recommended by a leading mobile app development company. Check these out. Focus on Your Target Audience Don’t implement trendy games in your app just because everyone is doing it! It’s better to customize the strategy based on your target audience. For instance, a game that will appeal to teenagers may not be intriguing for older people. Create a gamification strategy based on the interests of your target users. Pick a Game that Suits Your Niche Not every game is suitable for every type of app. For instance, a grocery app is very different from a digital wallet. Naturally, the gamification model should also be different. You can integrate a spin the wheel game in an eCommerce app. Again, a quiz game will be more apt for an eLearning app. Got the idea? Check out Your Competitors’ Applications If you are not sure what may work for you, you can check out some of your competitors who have already acquired an audience base. Their users are your target audience as well. Therefore, what has worked for them, may work wonder for you. Of course, you should not simply imitate the entire gamification model for your competitors as your individuality will lose that way. B2B Apps can Also Utilize Gamification Let’s break a myth – a B2B app should be devoid of any engaging element. Nope! That’s not the case at all! B2B applications can also be fun & entertaining and you can always leverage gamification to drive engagement.

3. Unique and Simple A unique gamification feature is crucial should you want people to hook to it. However, make sure not to make it too complex. Gamification in an app is necessarily different from a gaming app. Your main focus is to retain users and encourage them to interact with your business. Gamification is a mere tool to ensure that. Too complex a game will frustrate the users and they will leave. Instead, focus on inspiring a sense of accomplishment among the users and let the “happy hormone” flow! Allow Easy Sharing According to some experts of digital marketing services, if you have made an effort to introduce gamification into your app, make the most of it. Encourage the users to share their accomplishments in the game on their social account. It will let you reach a wider audience without much effort. Make sure that your users can easily share the rewards they receive or the levels of a game they cross. You can Change the Games If you think users are not interacting with one or more of the games available on your app, you may consider changing them. You can also introduce new games from time to time to enhance user engagement. Don’t Overload the App Make sure not to burden your app with too many games. People rarely prefer to install or interact with applications of large size or that take a long time to load. Pay attention to it! Now, let’s proceed to explore some of the useful techniques of mobile app gamification. Advanced Techniques of Mobile App Gamification Rewards Rewards are a great way to encourage people to interact with your app more frequently. You can reward them with in-app currency and coupons for various activities such as using your app for certain numbers of time to execute something, inviting friends to join the app, participating in various competitions (more on this later), sharing the app on social media, and so on.

4. Competition Competition is the ideal way to keep people hooked on your app. Everyone wants to be the best – leverage on this psychology. Include a leaderboard so that people can check out their accomplishments and rank. It will tempt them to play more and become the winner. You can reserve a badge for the winner. Make sure that the leaderboard and the badge can be shared on social media. Types of Games Some of the classic types of games include the following: Spin the Wheel Quiz Puzzles Racing Multiple Levels If possible, curate games that have multiple levels. That way, people will frequent your app to step up to the next level. Show a progress display so that people can check how many levels they have crossed and how further to move. You can also allow them to unlock new features at each level. It will motivate people not to quit. When building an app, we focus on three basic aspects – the look, the ease of use, and the conversion potential. While the UI/UX attracts the customers in the first place, a robust architecture & top-notch security determine the life of an app in the long run. We believe an app that delivers value to the users will eventually drive conversions for your business. Here is an overview of the holistic approach we adopt while providing mobile app development services. Closing Thoughts From Amazon to Snapchat, Udemy to Goibibo – applications of diverse niches are leveraging gamification these days. Don’t fall behind! Engage professionalmobile app development services to curate a unique gamification strategy and boost user engagement on your app.

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