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How to Get Clients Online with Dallas McMillan The Webinar Funnel – High Ticket Sales Funnel #2 http://digitalinfluence.com.au/the-webinar-funnel-high-ticket-sales-funnel-2/ Video URL: https://www.youtube.com/watch?v=_23gwnz6eOA&t=34s See more High Ticket Sales Funnels http://howtogetclientsonline.com/ The Webinar Funnel -‐ High Ticket Sales Funnels #2
Dallas McMillan: High-‐ticket sales funnels number two, the webinar funnel. Hi, I'm Dallas McMillan. This is part of my high-‐ticket training for coaches, consultants and professional firms. I run a marketing agency where we help our clients to attract high-‐value clients using online marketing. This material comes from my book on high-‐ticket sales funnels for coaches and consultants. You can download a free copy by clicking on the link below or by Googling. In the book, I cover the three top-‐performing high-‐ticket sales funnels used by coaches and consultants to sell high-‐ticket products and services online. In the book, we cover these three funnels. The client funnel, the webinar funnel and the launch funnel ... Each of these has potential to dramatically grow the sales, profits and revenue in your business. Regardless of which funnel we use, we're taking the buyer through a process where we're qualifying them as our buyer and getting ready to sell to them. Also, they're going through their own process of qualifying us. You've heard the saying that people need to know, like and trust you before they're willing to try and buy your services. We need to build up that knowing, liking and trusting when we're selling online, particularly when we're selling high-‐value products and services that are genuinely high-‐touch, high-‐trust sales processes when done off-‐line. Today, we're going to detail on the webinar funnel. The webinar funnel's really popular. It's a great one to get started with. It lets you build a really strong relationship with your clients, and it works well for coaches, for consultants and professional services firms. A webinar funnel looks a bit like this. We're going through a series of steps, where we first make some sort of offer for people to download something. In our business, we generally offer a free gift, some sort of lead magnet rather than advertising the webinar itself. For example, here I've got a Facebook ad for lead-‐ generation for a ebook, and then, when they click on the ad, they go to a landing page. Then first, we have the ad. They click on the ad. They go to a landing page that tells them more about what they're going to get if they download. If they enter their name and email address and click the download button, then we have a thank you page. We say, "Hey, thanks for downloading this. I'm also running a webinar on the same topic, so if you're interested," and we know they are because they've just downloaded the ebook, "then you might like to sign up for the webinar."This means that someone is already partly committed to working with us to learning from us and finding more about this topic. It's very natural that they'll sign up for the webinar and with a higher rate than if we'd advertised the webinar straight out. Then in the webinar, we can share things like a client-‐success story, where we tell our audience how we've worked with businesses just like them in the past and how we got them results. In the webinar, we can also make an offer to go to a strategy The Webinar Funnel - High Ticket Sales Funnels #2 Page 2 of 3
call, or we can try and sell the products straight from the webinar. It depends on what sort of ticket-‐level you're selling the product at. Generally, if you're selling things over a thousand or two thousand dollars, people will want to talk to someone on the phone or come into the office before they buy. If you're selling something for a few hundred dollars or selling tickets to a live event, very often you can enroll them straight from the webinar. Now, the benefits of the webinar funnel is it lets you sell one to many. They other video that I cover, the client funnel, you'll remember that it's limited by only really being able to sell one-‐to-‐one, whereas with this, we can make an offer to dozens or hundreds of people enrolled in the webinar at once. Because we have a long webinar engagement process, it builds a stronger relationship with buyers that increases the know, like, trust process. It's also easy to create natural scarcity and urgency. There's nothing like a social event like a webinar or a live event or workshop where people can see that there's other customers literally queuing up to work with you. There are other people interested in what you've got. That makes it much easier to sell high-‐ticket. Getting people onto a live event online or offline is a great way to sell high-‐ticket offers. The limitations of the webinar funnel is that technical challenges can sometimes lead to problems. Often, when people first try webinars, they have problems with the software. Secondly, higher-‐priced products often still take that strategy call or the phone sale. Often you need to followup for days afterward on the phone if you're selling high-‐ticket products. Also, webinars are more complex to plan and deliver than the client funnel. To learn more about the webinar funnel, the client funnel and the launch funnel, download my book on high-‐ticket sales funnels for coaches and consultants. You can click on the link below, or you can just Google it and find me online. If you're ready to get started with high-‐ticket sales in your business, you can book a high-‐ ticket sales strategy call with me now. You can go to influential.com.au/high-‐ticket-‐ sales to apply. You'll also get to see how I implement this process in my business. Thanks very much. I look forward to speaking to you if you're ready to start selling high-‐ticket in your business. Look forward to seeing you in future videos. The Webinar Funnel - High Ticket Sales Funnels #2 Page 3 of 3
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