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Group 12 42050677 ZHEN ZHAO 42184045 YUNKAI HU 42592690 YAORUN GUO 42418607 KAI-WEN PAN

[I UNIT]. Group 12 42050677 ZHEN ZHAO 42184045 YUNKAI HU 42592690 YAORUN GUO 42418607 KAI-WEN PAN 42232783 YU-HAN TANG 42535336 KA MAN CHOI 42061881 YUQI MIAO 42188636 YULU LIN 42316898 HONGYU YANG. Introduction. Technique Team Gordon, Raymond

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Group 12 42050677 ZHEN ZHAO 42184045 YUNKAI HU 42592690 YAORUN GUO 42418607 KAI-WEN PAN

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  1. [I UNIT] Group 12 42050677 ZHEN ZHAO 42184045 YUNKAI HU 42592690 YAORUN GUO 42418607 KAI-WEN PAN 42232783 YU-HAN TANG 42535336 KA MAN CHOI 42061881 YUQI MIAO 42188636 YULU LIN 42316898 HONGYU YANG

  2. Introduction • Technique Team Gordon, Raymond • Marketing Team Carol, Hannah and Yaorun • Operating Team Jennifer and Miao • Financial Team Rain and Dennis

  3. Background • Vision, Mission/Goal • The idea of new innovation • Issues to Face

  4. I Units-Vision • the most effective enrolment tool In next decade • new application • processes • service platforms that maximize automation

  5. I Units-Mission “give away an excellent product that suit our target customers need and want” • To refresh the world • To inspire moments of optimism and happiness • To create value and make a difference

  6. Apple IOS ►Object-C Google Android ►JAVA Technique Plan

  7. Sign Up Macquarie OneID Main Menu Technique Plan-Interface

  8. How Does I-Units Process?

  9. Course Details Feedback Rating Helpful Reference

  10. Risk management

  11. Marketing Size

  12. Marketing Research- Questionnaire

  13. Marketing to Revenue Porter’s five force Price Product + Place Promotion

  14. What about our Competitors?

  15. Selling Proposition • “ provide excellent advices and timetable within the efficiency time.” Way to face the competition • keep renewing and adding enhancements • first mover advantage and keep continuing innovation

  16. Value Chain

  17. How To Deliver I-Units

  18. Short and Long Term Strategy • Short term strategy -First experimental group ( Macquarie University) -Promotions -Continual Innovation -Marketing Research • Long term strategy -expand to more universities (e.g. NSW university, Melbourne University)

  19. Global Mobile Data Fields(2012) • 1.2 billion mobile Internet users worldwide. • 25% of mobile Internet users access to internet using mobile devices only. • Smart phones of all handset shipments of 31.8% since 2012 February. • ¼ people never ask/use after download Apps.

  20. Product Sales

  21. Continually Improve Sales • Get more authority (extend market) • Provide special incentives (improve loyalty) • Advertisement

  22. Continual Innovation • Collecting feedback • More function(Peripheral products) • Creating an innovative culture

  23. Financial Team • Source of Funding • Price/Volume • Return on Investment • Strategy

  24. Bank Loan Sales Advertisements Investment Source of Funding

  25. Price/Volume • Last year students enroll: 36368 • 83% need help from others • More than 49% confused on course choice • Assume: $1.99 • 40%-50% • $35,000

  26. The best choice for your investment

  27. WHY US • As our finance report shows : Our App can break even by the end of 3rd years without any investment. • We also hope can cooperate with MQ uni • $300,000

  28. Why Us (cont’d) • Relative to this value $300,000 • $1.99 * 36,368 *10 *2= $1,447,446.4 >300% back

  29. I Units • Here is a simple way: Low risk and high return

  30. Exist Strategy • improve course system ►83% • invisible repayment ►save labour of consulting service ►improve uni profile • make student proud of be a MQer

  31. The best choice you can make Thank You

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