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Cultural Identity vs. Globalization, Transmodern Cultural Tourism

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – THE EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Cultural Identity vs. Globalization, Transmodern Cultural Tourism. Authors: Univ. Spec. O ec . Jesenka Ricl

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Cultural Identity vs. Globalization, Transmodern Cultural Tourism

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  1. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – THE EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013 Cultural Identity vs. Globalization, Transmodern Cultural Tourism Authors: Univ. Spec. Oec. JesenkaRicl President of Croatian Association of Cultural Tourism, Osijek Prof.Dr.Sc. MirnaLeko – Simic Faculty of Economics, Osijek

  2. Cultural Identity And Cultural Diversity Multiplied By Globalization Process? CULTURAL DIVERSITY “common heritage of humanity” Universal Declaration on Cultural Diversity adopted by UNESCO in 2001. CULTURAL IDENTITY “the way a given community looks at itself and presents itself tooutsiders” INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  3. ScienceTechnologyEconomy Globalization process Modernity INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  4. Coexisting of sometimesdifferent contrary values and diversities INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  5. Traditional communities act passive? Subjective Free Creative Concerned Connected INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  6. Global understanding of cultural identity enhances sense of belonging, collectiveness and nationality INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  7. Culture Concerned Society Who are we? What do we own? Where are we going? INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  8. Global Interactive Heritage Economic role of heritage How does it affect process of heritagecontrolling and safeguarding ? Globalization Stimulates Needs And Trends Development Laws And Legislation Versus Needs Of Local Communities INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  9. Impact of globalization: • Awareness • Appreciation • Affiliation • Data Analysis and Classification • Be aware of: • Loss of Mother Tongue • Extinction of Rituals When Cultural Heritage is Involved… INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  10. Inseparable Cultural Heritage Tangible and Intangible CulturalHeritage INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  11. Intangible Cultural Heritage - Transmitted through generations and constantly recreated, It provides humanity with a sense of identity and continuity. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  12. . TRANSMODERN TOURISM Transmodernity – “a planetary vision in whichhumans are beginning to realize that we are all (including plants and animals) connected intoone system, which makes us all interdependent, vulnerable and responsible for the Earth as anindivisible living community” Ghisi 2008. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  13. . Transmodernity opposes . Never Ending Economical Growth Material Wealth Obsession INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  14. Quality Life Concept As Criteria For Prosperity . Transmodern Tourism Tourism Is A Key Factor Showing Global Change In Human Consciousness . INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  15. . Travel Motivation Global Traditions And Customs INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  16. Transmodern Traveler Is Awake, Alert And Aware Of How He/She Affects Local Receptive Community . INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  17. Croatia a Cultural Tourism Destination? . Transmodern? Sustainable? INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  18. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  19. Cultural Tourism Development Strategy INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  20. The natural and cultural heritage, diversities and living cultures are major tourism attraction. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  21. Cultural Tourism Benefits INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  22. Heritage Management In Croatia The relationship between Heritage Places and Tourism is dynamic and may involveconflicting values. It should be managed in a sustainable way for present andfuturegenerations. • Great Potential • Cultural/Natural Heritage • Safeguarding versus Tourism Growth • Holistic Approach INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  23. Cultural Tourism Management Developing Strategy For Cultural Heritage Management Based On Marketing, Touristic And Scientific Utilization. Cultural Tourism Development must take In consideration: • Understanding the links • Defining tourism products • Identifying stakeholders and establishing participation mechanisms • Maintaining authenticity • Creating partnerships • Setting limits of acceptable change • Balancing education and entertainment • Seeking short-term rather than long-term gain • Ensuring cultural dynamism • Need for research and monitoring systems INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  24. Social Media has become #1 activity on the web Massive Presentation Of Cultural DiversityAndCultural Heritage World Wide Web Information Hiper – Segmentation Offer Hiper – Diversification INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  25. Offer Presentation Potential Customer Communication Development Cultural identity and cultural diversity emphasis INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  26. Communication Channel • Distribution Channel • Transaction Channel Transmodern Age Marketing strategy Promotion Communication INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  27. Source: Google Chrome Tanjore Commercial A Dying Indian Art Form, Brought Back To Life INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  28. Direct Marketing Approach Cultural Heritage Management and Safeguarding Unique Destination Image Creation Satisfied Transmodern Tourist/Traveler Promoter Of Tourism Product INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  29. “a tool to turn culture to fourth pillar of sustainable development” AGENDA 21 FOR CULTURE INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

  30. Thank You For Your Attention Questions? Feel free to contact us. Univ.Spec.Oec. JesenkaRicl Croatian Association of Cultural Tourism Kralja P. Svacica 62, 31000 Osijek, Croatia E-mail: jesenkaricl@gmail.com Prof.Dr.Sc. MirnaLeko – Simic Faculty of Economics Gajev trg 7, 31000 Osijek, Croatia E-mail: lekom@efos.hr INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

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