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Procedure Conversion Report

This report provides an assessment of the practice's consultation appointments, including conversion rates, referral sources, consultation fee impact, and no show rates. It offers insights into the procedures discussed, demographic data, and national database results. The report aims to help the practice align its marketing efforts and improve conversion rates.

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Procedure Conversion Report

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  1. Procedure ConversionReport Presented by: APC Name Allergan Practice Consultant Allergan, Inc.

  2. Understand the PCA Database Results Review Procedure Conversion Assessment Findings Analyze Patient Referral Sources Discuss Consultation Fee Impact Evaluate No Show Rates Objectives

  3. Methodology • The Allergan Practice Consultant (APC) works closely with the practice to input the following information for 100-150 scheduled consultation appointments: • The scheduled consultation date (month only). • Whether the visit resulted in a no show. • If a consultation fee was collected. • How many and which procedures were discussed during each consultation (up to 3 procedures). • The referral source (how the patient heard about the practice). • Each patient is allotted six months post-consultation to decide on an agreed-upon procedure with the physician. As such, the report does not evaluate any consultations that are more recent than six months before the report date. • A consultation is considered converted once the surgery has been complete; having a patient who has only paid a deposit does not qualify as a conversion.

  4. Total # of Consultations: 21,337 Regional Breakdown 3,212 (15.1%) The information below includes a breakdown of the four major regions of the United States, consistent with MGMA reporting, along with the number of consultation visits per region. 3,554 (16.6%) 8,015 (37.6%) 6,556 (30.7%) • *DB citation needed?

  5. Demographics Referral Sources Procedure Results Consult Fee Impact On: • Conversion percentages and no show rates for 16 referral sources. • The top 5 referral sources accounting for over 65% of the consultation visits. • Patient conversion rates. • No show rates. • 192 practices. • Over 21,000 scheduled consultations. • More than 16,000 procedures discussed during those consultations. • Conversion percentages for each procedure. • Percentage of multiple procedure conversions. • No show rates. National Database Results • *DB citation needed?

  6. Procedure Conversion Findings Conversion rates of your top two procedures should exceed that of the overall practice conversion rate. The overall practice conversion rate should exceed the overall conversion rate in the database.

  7. Procedure summary The summary below includes all selected procedures from the scheduled consultations during the time frame evaluated, along with respective conversion rates. Does this align with the practice’s mission?

  8. No show summary Evaluating procedure no show rates are an important aspect of referral, consultation, and conversion tracking. Below are the practice’s no show rates for the scheduled consultations during the time frame evaluated. A practice’s goal is to have a no show rate below 10%.

  9. Referral summary Evaluating patient referral sources can assist a practice in better aligning marketing efforts that are most effective. Results below summarize the total consultations scheduled, conducted, and converted over the time period evaluated.

  10. Consultation fee Summary Consultation fees can be used by physicians who are intending to increase the likelihood that a patient will attend their scheduled consultation appointment. The following results compare consultations performed when a fee is charged, versus when a fee is not charged.

  11. Consultation fee Summary Consultation fees can be used by physicians who are intending to increase the likelihood that a patient will attend their scheduled consultation appointment. Below are the database conversion rates for when a fee is and is not charged to the patient. 47.9% 44.4% 2.4% 12.7% • *DB Citation needed?

  12. 3 3 2 1 2 1 What are your future goals? What would you like to do next? Next steps

  13. Thank You!

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