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Private Equity & the Information Industry & The Google Effect. Business & Finance Division SLA Conference 2008 June 18 th 2008. PE, Info Industry, Google Effect. PE Articles for Business Information Alert Explore the relationships of the PE sector and business information
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Private Equity & the Information Industry & The Google Effect Business & Finance Division SLA Conference 2008 June 18th 2008
PE, Info Industry, Google Effect PE Articles for Business Information Alert • Explore the relationships of the PE sector and business information • As a concept; with the importance/growth of PE investment • Our business as a part of the Media sector • The Google effect • This presentation for B&F at SLA Conference 2008
PE, Info Industry, Google Effect PE Articles for Business Information Alert • 4 articles 2007-2008 • Part 1 – Explains PE • Part 2 – PE investments in BI in Europe • Part 3 - PE investments in BI in North America • Part 4 – PE and the Google Effect • Will be published together later in 2008 as a BIA “Guide to International Business Information” Volume 3 with an extensive bibliography of PE sources & services • Business Information Alert website: http://www.alertpub.com
PE, Info Industry, Google Effect PE in our own industry 2007 • Cross border deals US/Europe • Deals with library automation companies, eg. Sirsi Dynix purchased by Vista Equity Partners • Bureau van Dijk 2004 & Summer 2007 • Gale purchased as part of Thomson Learning by Apax & OMERS and many more…………
PE, Info Industry, Google Effect Private equity-definitions • PE investment is % stake in the business • PE investment is longer term (than VC) (4 to 7 years) and will often take the company through more than one business cycle • Unlike debt (i.e. bank loans), the equity position in the company usually does not require regular payment • Debt is the traditional way to finance business • PE investors will look for a capital gain and an increase in the value of their shares • This means the company needs to have cash flow available for growth
PE, Info Industry, Google Effect The Google Effect • Since 2004; Google’s IPO • multiplier “effect” of Google • every $1 of spending on the web creates $2-3 of economic activity
PE, Info Industry, Google Effect The Google Effect Other definitions: • Google’s IPO leads to other web based companies generating similar high offering prices and acquisitions • Microsoft & Yahoo • Catalyst for the online economy by creating new business models
PE, Info Industry, Google Effect The Google Effect Other definitions: • Google makes searching the web easier; everyone has greater technical aptitude; more comfortable searching on their own • Expectation and demand that search should be easy • Demands easy access to information • Those that can provide the information needed in the right format will win business
PE, Info Industry, Google Effect The Google Effect Which all leads to • Decline in use of information professionals’ expertise ? • Will quality research techniques still be valued? • Just make do with searches on Google?
PE, Info Industry, Google Effect Media Sector/Publishing Definition = The media industry consists of the advertising, broadcast & cable TV, publishing [which includes print and online databases] and movies & entertainment*. * Media in the United States: Industry Profile, December 2006, Datamonitor, Reference Code: 0072-2104, p. 7-8. 10
PE, Info Industry, Google Effect Media Sector/Publishing • Business information company deals • high barriers to entry, • steady revenue growth, • strong cash flow, • significant mergers and acquisitions activity
PE, Info Industry, Google Effect The Google Effect and Private Equity What consumers expect • Relevant quality content • Easy access to that content because of the “Google Effect” So • Private equity buyers will continue to see value in the media and information sectors • In ways that will probably not be grasped by the open market
PE, Info Industry, Google Effect “Consumers are demanding greater flexibility and control over their content, requesting a greater degree of personalized media and the ability to connect with it at a time and location of their choosing. This personalization of media has led to an increased diversity of content.*” *“You’ve Been Googled”, by Mike Cunningham, Nick Bertolotti, Neil Shelton, Giasone Salati, Simon Baker and Heath P. Terry, Credit Suisse Brokerage report, March 19, 2007, p. 3 Thus the appeal from PE firms in owning the disaggregated content customers might be interested in. 13
PE, Info Industry, Google Effect ANN CULLEN e-mail: acullen@hbs.edu SYLVIA JAMES e mail:da-james@11daymer.freeserve.co.uk