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Zepto Business Model

Discover how the Zepto business model works and why it is the fastest-growing grocery delivery app. Find out how zepto has evolved, what the company is planning to do in the future, and who its competitors are. <br>

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Zepto Business Model

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  1. Zepto A brief Introduction about the company Kaivalya Vohra and AaditPalicha, Stanford University dropouts, founded Zepto in April 2021. The zepto business concept is based on fast-growing rapid commerce. Zepto become a faster-growing grocery delivery platform in India. The company's promises of less than 10 minutes of delivery to customers’ doorsteps have proven to be a game changer. Zepto has raised more than $200 million in a new financing round to expand its network of dark stores. More than 100 places are known as micro fulfillment centers or dark stores that lie in the higher-demand area. This store used modern technology to perform different activities such as product positioning. They also decide on the company finalizing the store’s location, and mapping delivery routes to avoid heavy traffic congestion. The company delivers almost 2500 items, including fresh produce, cooking necessities, personal care items, home cleaning items, and snacks and beverages. Founder AaditPalicha Kaivalya Vohra

  2. Zepto The Dark Store Model Concept Traditional retail stores or supermarkets that have been turned into eCommerce warehouses or distribution hubs are known as dark stores. The dark store might appear ominous. They undercut clever strategies that kept some retail establishments afloat during COVID-19. Customers benefit from a dark store online order and purchase system, same-day delivery, in-store pickup, and online shopping. The dark store concept has helped the zepto to decrease the time to deliver goods to 10 minutes. With dark stores, zepto business model become the fastest growing sector in the delivery sector.

  3. Zepto Delivery Types Home Delivery Home delivery refers to quick, convenient, and contactless delivery of items such as groceries and other necessary products at the customer's doorstep within 10 minutes. In-Store Pickup A customer will be able to pick up the items from the store without having able to stroll through the entire store. Customers can appreciate this option because it eliminates delivery costs. Curbside Pickup Curbside pickup often consists of a parking space design while retail staff will carry out the item without the customer having to leave the vehicle. It's will help customers to the greatest extent possible in an event like a pandemic.

  4. Zepto How Zepto Works? Browse and Place an Order Customers download the app & register into the app. They browse or filter product items and place an order they want. Packaging and Dispatch The dark store receives orders, checks the stock, and fulfills packing and delivery requirements. Order Receive A delivery person collects orders & provided them to the customer's doorstep. The customer provided feedback about their experience.

  5. Zepto Advantages of Zepto Business Model Faster Delivery The dark store business model helps Zepto to fulfill multiple orders swiftly. Cold and micro warehouses offer different distribution options, physically delivering groceries closer to a market group. Boost Customer Reach The cloud kitchen makes distribution hubs accessible to consumers; they accept round-the-clock services online. Consumers are drawn to these grocery delivery platforms and employ the services as a result. Contactless Shopping Dark stores offer the convenience of online contact-free shopping with the benefits of instant delivery of your product. Dark stores enable consumers to shop for meals and groceries without interacting with others or moving to physical stores. Improved Product Assortment & Inventory Dark stores provide excellent inventory control, handle great order quantities, and have no consumers. Zepto’s AI-powered platform enables inventory stock tracking and product assortment.

  6. Zepto Zepto Future Plans The company looking to expand its client base, open dark stores, and hire more staff to ensure smoother services for the customer. The company is planning to cover about 100 pin codes. India’s quick commerce market is expected to reach around $5 billion by 2025. They are looking to offer their service in other countries in the future. Also, a company looking forward to launching pharmacy delivery services online. The founder also concluded, “we have noticed median delivery times stabilize if not lower because we scale our expansion and coverage; it ends up being an aspect of single cloud stores and how they perform.” Zepto offers express delivery services which became a back through for the success. The delivery platform brings quick delivery to customers through the dark-store concept.

  7. Zepto Competitors Blinkit • The user interface is relatively easy to operate • Instant, a real-time updates can be accessed • No minimum order value Big Basket • Purchase farm products, and then manage the stock of all these items in its warehouse • Big basket purchase product from some of the best and largest brands. Instamart • The average basket size for grocery top-up business is close to Rs.400-450 • The 3i frameworks: Intent, Indulgence, Inspiration • Driving inspiration

  8. Thank You

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