Let’s get the best grade possible

1. Let’s get the best grade possible

2. Assignment 1 Magazine analysis and own front cover

3. Annotating the magazine front covers • Use two different coloured highlighters to show where you are identifying a feature and a different colour to show you are analysing that feature by saying what it connotes • e.g. the main image is of a young girl with smooth skin, a smiling face and perfect hair. • She is the idealised version of the reader. Something they aspire to become and with the help of the magazine they hope to achieve

4. Use terminology to identify features • Masthead • Sell lines • Main image • Slogan • Anchorage text • Strapline • Colour scheme • Direct address • Layout

5. Magazine audiences • According to Blumler and Katz what uses and gratifications might be met for the target audience ?

6. Audience Positioning • Write about audience positioning Media texts such as magazines speak to their audience in a way which puts them in a position as if they agree with certain values and ideology

7. What positions are audiences forced to adopt by the sell lines on magazine covers? • Jonas Mania! • Vanessa: ‘what’s next for Zac and Me’ • JLS REVEAL ALL ‘Britney wants Marvin!’ The following positions perhaps … • An interest in celebrity lifestyle: • Aspirations for a celebrity lifestyle • Celebrity lifestyle is exciting • There are elements of secrecy which the magazine can access for you.

8. Examples of sell lines: • Fashion Icon FEARNE like you’ve never seen her before • Style your shape • Why boys bug out and how to fix it fast • Inside his head • Real life bullies: smeared with poo, dumped on Facebook, teased for being a lesbian How do these sell lines position the audience? • It’s acceptable to be a fashion icon (Value) Consumerist values are good • You should aim to have style (Value) • Boys are a mystery but the magazine can help you to understand them. They are sensitive but don’t show it in the same way as girls. (Value and ideology) • Bullies are a set of people who behave wrongly: It’s OK to gain pleasure from reading about their awful behaviour. (Values and ideology)

9. Remember the socio economic scale when identifying the target audience of the magazines and of your own magazine A: Higher managerial and professional B: Intermediate managerial and professional C1: Supervisory, clerical, junior managerial C2: Skilled manual workers D: Semi-skilled and unskilled manual workers E: State pensioners, casual workers

10. The ideological values of the magazine • Buying stuff can make your life better (consumerist ideology) • Having style and being fashionable makes your life better (Consumerist ideology) • Being attracted to boys is normal but you have to handle them in a particular way to keep them. • Being masculine means being like a warrior, handling weapons skillfully; being a protector

11. Include draft sketches of your magazine front cover

12. How does your magazine meet the audience’s needs? • Make sure you have commented upon your own magazine and how it might meet the needs of the target audience.

13. Assignment 2: Dr Who

14. Dr WhoTrailer and Website • Analyse the representation of gender

15. Content analysis: how many men / women? • Textual analysis • What are they wearing? What does this connote? How much naked flesh do they show? • What characters are male and female? • What actions are they involved in? • What relationships?

16. Statistics about internet use: Office for National Statistics Do not assume that older viewers will not look at the website because they don’t use computers! However even though they use computers they might not be attracted to the website. Why? • 30.1 million adults used the Internet every day or nearly every day, almost double the estimate in 2006 • 73 per cent of households had Internet access • Use of internet by age • 100% 16-24 • 98% 25 – 44 • 94 % 45 – 54 • 78% 54 -65 • 38% 65+

17. There is a branded look across the web page and the trailer

18. Terminology must be used when analysing the Dr Who website and your own production

19. Your own production storyboard and website must be all your own work. • Share out the existing photos you have used. Each person must devise their own storyboard using the selected images. You may take more if required or you could use images you have taken outside of school. • OR you could draw your storyboard instead of using photos. • Get a print out of other websites such as Waterloo Road and annotate the features you will incorporate into your own work

21. Explaining your own production

22. Assignment 3 Music Video

23. Fill in the team production sheet

24. 12 pages of planning and research • A PowerPoint of research into band • A mood board • A storyboard • Annotated lyrics • Questionnaire about how and when your target audience consume music videos • Mind map of ideas

25. Include a copy of your music videowith your name, candidate number and title of song written in indelible pen. This will be done in lesson time or after school on Tuesday

26. Evaluation of Video

27. And finally … • The deadline for all of your coursework is Thursday 28thApril 2011 • If you have any concerns or want me to look at some work, send me an email