Business Strategic and Tactical Goals

1. Running head: INFORMATION SYSTEMS 1 Business Strategic and Tactical Goals Name Institution Prepared For Tutlance.com

2. INFORMATION SYSTEMS 2 Business Strategic and Tactical Goals Whether a business person establishes a business or personal goal, a plan must be put in place to accomplish the goals. If there are no clearly defined plans, it can be a challenge and even discouraging to achieve the objectives the business has created. Strategic planning is used to layout the broad and long-term goals that the business or an individual wants to achieve. Conversely, tactical plans outline the short-term actions and practices that the business should take to accomplish the goals described in the strategic plan. Businesses use strategic plans to offer a general idea of how to reach a goal while the tactical plans get established to lay out the steps or what needs to be done to accomplish the set objectives. The tactical plans thus occur after the strategic plans and unlike the later, that is long term, tactical can get examined more often or on a more frequent basis like daily, weekly or monthly to ensure that the business remains within its scope. Information systems professionals have proved vital in the search, proposal and justification through the use of systems to fix, enhance and to introduce new business processes that directly support the tactical and strategic business goals. The systems have been used to improve profitability in businesses, enhance data security, expand businesses and reduce the operating expenses. Moreover, such goals can be achieved through the use of different information systems that include Business software packages like the Enterprise Application Software or Desktop Software, E-Commerce support like the encryption and social networks and even through the use of Information Systems Technology like open-source software. Business Strategies and Objectives A. Improve Profitability

3. INFORMATION SYSTEMS The success of any business is based on its ability to earn profits continually. 3 Profitability helps determine whether a business will be in a position to secure finances from the banks, attract investors to fund its activities and grow its business. Continued cash flow into the business helps attract high-profile employees that aid in the production of the quality goods and the business can purchase the needed technology to realize the production of goods desired by the customers and this puts the business ahead in a competitive business environment (Laudon, &Laudon, 2011). Improving profitability in the business involves ensuring efficiency across the value chain, ensuring there are no delay in the supply of goods and services, no losses in terms of breakage or goods going bad and ending into waste and the goods being transported throughout the chain at appropriate costs that will not results into losses. Also, profitability can be improved by ensuring that the business targets the right customers with the merchandise they want, when they want it and at a profitable price. Moreover, the information systems that are proposed for the business must have a justifiable return on investment so that the business does not suffer unnecessary losses in the course of using these systems (Laudon, & Laudon, 2011). Every business has a goal to make profits from its operations and thus should have appropriate systems in place to help support operations that will result in improved profits. a. Business Software Packages One of the tactical tools that can help in the enhancement of profitability is business software packages. A good example when using this approach is the business intelligence system. The system is used by the businesses in the analysis of the data and presenting the information acquired in the actionable form to aid the business executives, managers and other corporate users to make informed business decisions that may result in the profits for the company ((Jacobs, 2005.

4. INFORMATION SYSTEMS One essential advantage of this tactical tool is that it can help realize better returns on 4 investment. The more the business get an insight into the workings, trends and analytics of the processes in the business, the more the management becomes aware of the needed measures that can enhance the profitability in the business (Jacobs, 2005. The strategic awareness will lead to faster reporting, reduce the costs of operation and can also help produce products that satisfy the needs and the specifications of the consumers. The reduction in the costs of operation will imply more revenues into the business and hence high profits. The business intelligence system assists establish effective ways of managing the business and directly influence the generation of the revenues in the business. The business intelligence systems also help in the reduction and management of the risks that also improve the profitability in the business. The technique helps the business get access to details insights and analytics about the business. The data helps the business identify risks and elements that can set the business or not efficient in growing the business. Once the business can identify the risks and the elements that set them back, the business can enhance its profits by mitigating and eliminating these risks from happening. Despite the benefits associated with this technique, it also has a setback that it can be time- consuming, and the result may only be witnessed after a long time. Thus, the decision that is to be made can take a long time to help the organization come out of a crisis or to take immediate actions to help the business avoid a financial crisis that can be at their stake, and this can result into losses within a short time before the established decision materialises. b). Information Systems Technology Improved profitability in the business can be ensured through appropriate information systems technology. The information systems help enhance the overall performance of the

5. INFORMATION SYSTEMS various business units by promoting the synergies and core competencies (Laudon, & Laudon, 5 2011). When considering synergies, for example, the output of certain units can be used as inputs to other units or two distinct organizations can pool markets and expertise, and the established relationships can help lower costs and, in the process, generates profits for the business. The profits can be enhanced when the businesses adopt systems that will help reduce the costs, increase productivity and enhance efficiency (Laudon, & Laudon, 2011). Also, expansion of the business into the new market sectors or developing new products and services into the market can help enhance profits in the business. c. E-commerce Support E-commerce support has also been effective in enhancing profits in businesses. For instance, social networks have played vital roles in influencing the growth of business within business environments. Most businesses have today leveraged proper social media channels in the most effective way because their target audiences hang around popular social networks. The networks have helped the businesses reach out to their clients and to a broad market that has helped enhance the sales for their products and services increasing the overall profits into the business (Hajli, 2014). Providing your business brand, the social media touch, the firm does not only generate more businesses but they also connect with their customers better and connect with the clients at higher levels. The practice helps improve digital marketing, that often results in enhanced sales. Most consumers recommend a brand to others over the social media whenever they have a positive experience with them and this helps draw the attention of the other individuals such as their friends and relatives to buy the product or use the service. The social networks like Facebook, Instagram, and Twitter has more users all over the world and this ensures that the

6. INFORMATION SYSTEMS advertisements over these media meet or reaches to a wide population, potentially the target 6 customers. Social networks get associated with numerous benefits that include lower costs especially when compared to the traditional methods of advertising like the print media, TV and radio advertising (Hajli, 2014). Moreover, business individuals are allowed to engage different media channels for free before scaling with the paid ads. The business is free to grow on its own and also at the desired pace — the reduced costs for the ads over the social network ad onto the increased profits. The social media networks help the business reach their target audiences. Unlike with the traditional forms of advertising, the social networks give the businesses the luxury to reach out to their target audiences. The media platforms consist of numerous individuals of different age groups, and this implies that during the interactions of the business with the different individuals and through sharing of the ads, they will meet most of their customers in the process. In the process, the practice helps the business get a higher return on investment. Moreover, the social network helps the business people carry out real-time performance analysis. Knowing whether your business has a working ad or if it is not beneficial is important to improve it. The performance of the advertisement cannot get established when it is done offline, and this makes it difficult to analyze the performance of an advertisement campaign. For the social media networks, the business can change its ad on the fly and immediately see the results (Hajli, 2014). Thus, through the change after the analysis, the business can attract more customers and have its sales improved and this translates into high profits. However, despite the advantages of social networks, the technique is also associated with certain setbacks. For instance, the business people can get a negative feedback that can taint the image of the business and this can be a threat to attracting new customers. Individuals use the

7. INFORMATION SYSTEMS media platforms to post the content they love but can also use it to share experiences of the 7 services or products they have used and they never liked and despite this can be a single customer, posting the experience of the use of the product can impact a great number of individuals and this can taint the possibility of the business reaching numerous users and making the profits in the process and yet the business must have spent much time in the campaign to attract the customers. B. Reduce Operating Expenses The objective of starting a business is to make profits. The dividends in any business results when the operating costs or expenses are less than the revenues into the firm, and thus the business should lay-out strategies that will help them lower the operating expenses. One way to reduce the operation costs is decreasing the cost of implementation and that of the support systems, reduction of the errors, improvement in the speed of data interaction and also by the reduction in the office space by ensuring that the firm encourages remote working where the employees work from home (Jacobs, 2005). The practice will limit the firm from renting more space in its operation and thus reducing the cost of operation. Business software Packages forms one of the primary tactical approaches that can be used to realize the goal of reduction of the cost of operation in a business. A business can employ the use of software such as enterprise application software in its cost reduction. Automating the administrative work is a great way to reduce the costs of operations, but enterprise software permits the organizations to regain the control of the expenses in the business and this will help monitor the finances allocated to every business and their appropriateness in the different activities (Jacobs, 2005). The EAS software enables appropriate or accurate insight into all the invoices of the business, whether the organization is a manufacturing firm or a state agency and

8. INFORMATION SYSTEMS will allow the business to easily identify the errors in the accounting and minimize the losses in 8 the process. Even though the software system is used in the reduction of costs, it also has a disadvantage in that its costs of implementation is high and can compel the firm to use more resources during its establishment. Moreover, the EAS consultants are expensive and often take up to over 60% of the budget, and this further adds to its costs of implementation. Also, the effectiveness of this system may be reduced or decrease if there is resistance in the information sharing between the departments or the business units and this may negatively impact the business operations, hence operation costs. C. Improve Data Security Businesses often strive to have their data protected from unauthorized access, especially from their competitors and other government agencies. Organizational data are effective for their operations. The data always help provide the business with the information that they need to explore various markets and remain competitive in the market with their operations and should be kept away from the competitors. Data protection will also help reduce the threats that can be caused by corporate espionage. Data security can help reduce the corporate espionage, a practice of spying or using the spies especially from the governments to obtain information about the company, some that may be private and never shared by the outsiders. One of the primary tactical strategies that can be used in the case is the e-commerce support through encryption. Encryption help in the protection of organizational data through the storage in a network of computing systems. Moreover, through the encryption protocols, the businesses both small and large can protect their names, social security numbers and other essential data private to the success and operation of the business. The businesses use encryption through the

9. INFORMATION SYSTEMS utilization of the computers and algorithms to turn text into an unreadable, jumbled code that can 9 be understood by the individuals authorized to access the organizational data. The data can be decrypted from the ciphertext to plain text through the utilization of encryption key, a series of bits that decode the text. The key is given to the responsible individuals and through this, it helps the firm protect its data from the corporate espionage. Despite the effectiveness of this system in data protection, it is subject to certain disadvantages that can be costly to the business. For instance, the system is disadvantageous in that the password used may be forgotten and the organizational data that has been kept within the system may be lost and never recovered and this can be costly to the firm and may impact significant losses in the business. Moreover, if the password used in the encryption is easy to guess, the encrypted data will be less secure and this also presents a security threat to the organizational data. Thus, it becomes a challenge in the creation of the encryption password and in keeping it safe from protection or loss from memory. D. Improve Corporate Image The enhancement of the corporate image is one of the essential strategies that a business can use to enhance its profits. Most customers, investors and other business associates within the government often want to get associated with the businesses with a good reputation. The good image also ensures that the businesses attract numerous employees that can aid in the delivery of the quality goods and top services to the clients and this will result in customers returning to the business because of the good services it offers (Weiwei, 2007). One essential aspect that helps businesses improve their businesses is the support of government regulations. Most businesses have failed and gone through tremendous losses because they have failed to support or take part in the regulations of the government. Some businesses fail to pay tax to the government while

10. INFORMATION SYSTEMS some do not want to follow the set rules on environmental sustainability and this causes 10 pollution on to the environment of establishment that can result in their closure and thus leading to losses (Weiwei, 2007). However, for the business that have complied to the various laws and regulations set by the governments, they often get support from the government in terms of subsidies and attracts investors that bring more investments to the firms and this ensure that more sales and finances available for various business activities hence enhanced profits. The enhancement of corporate image can be marched to the information systems best practices as a tactical tool, especially through the reduction of the e-waste. The governments often discourage the businesses to reduce the waste that they dispose of onto the environments (Molinari, 2011). The businesses that support this course often strive to get back the electronics into the recycling stream to reduce the load of the processing, manufacturing and the transport industries that, in turn, reduces environmental pollution. Some organizations also strive to organize a local to drive clean out old electronics that can help make a trip to the local recycling centre much more economical. The businesses can also support the government programs of reducing pollution from e- waste by selling or donating the used electronics that can still get used in other institutions or companies. The business can look into the various websites that support the sale of these substances such as www.cristina.org. that offers a list of the local organizations that require certain electronics through a zipcode search (Molinari, 2011). The businesses should, on the other hand, not forget to document the transaction because there are tax benefits to the company associated with donating the old electronics to charities from the government. Donation to charities is an appropriate practice in promoting the image of the business because it shows that

11. INFORMATION SYSTEMS the firm support the local communities and help address the issue of environmental 11 sustainability through appropriate disposal practices. Despite the advantage, the support of the government guidelines through reduction of e- waste can be expensive to the business as recycling of the garbage when done by a single organization may require two separate companies that can add to the cost of operation of the firm. An additional factory for recycling of the e-waste for re-use by the firm will ensure that more employees are employed to the firm to help with the recycling activities, and also more resources including the machinery and other equipment used in the recycling process and this enhance the cost of operation. E-recycling is not often cost-efficient and thus will result in increased costs for the company, although it would be beneficial for environmental sustainability. E. Expand the Business At the start of the business, business owners are often positive to have their business grow and expand into the new markets all over the world. The expansion of the business helps expose the products and the services that the business deals into a broader audience. Also, enhancing the customer base helps the business convert more customers and improve its sales, leading to higher profits. Just like the members of the team or the management, customers are integral to the business and vital in the expansion process. One way to help expand the business is by listening to the customers to find new uses of the existing products and to help listen to the needs and specifications of the customers so that the business can ensure customer satisfaction. Listening to the customers can ensure that the customers leave positive reviews about the company’s products and services and this attracts more customers and help the company reach numerous markets that facilitate expansion.

12. INFORMATION SYSTEMS E-Commerce support through social networks is one of the tactical approaches that an 12 organisation can use to achieve its objective of business expansion. Through the use of social media platforms such as Facebook and Twitter, the business can advertise the products and services that it deals in and reach numerous target customers in the process. Moreover, over the social media, the business can learn about the desired specifications and the needs of various customers and try to create or produce their products based on such specifications, ensuring customer satisfaction (Hajli, 2014). The practice will ensure that the business attracts more customers into using their products and hence reaching out to a large number of individuals and thus expanding its business practices. Moreover, the social networks can help the organization learn about the new trends in the markets and ensure that they have implemented these systems into their operations and this will ensure the business effectively compete with the other business the various markets and have a competitive edge over others and this will facilitate the entry into the new markets and thus promoting expansion. The second tactical approach to help achieves the goal of business expansion is business software packages, especially through the business intelligence system. The system has become an essential asset to most businesses that want to reach the next level in their operations. Business intelligence (BI) system refers to a technology-driven process that involves various steps such as data mining, analytical processing, querying and reporting (Negash, & Gray, 2008). The business intelligence approach can be used to acquire information from any system and then to record the data in a database and then presenting the data for the business. The information acquired can be concerned with the need of the business to explore new markets for expansion and the opportunities in the new markets (Gao, Chang, & Han, 2005). Also, the information can help in decision making and this is vital in the growth of the business.

13. INFORMATION SYSTEMS Business intelligence tools help improve customer satisfaction. The practice helps 13 boost the ability of the company to analyze the consumer trends and this will help determine the demand and supply trends among the target customers and especially within the industry of operation of the business (Negash, & Gray, 2008). The practice is beneficial because it offers a significant insight into consumer behavior that can help the business plan out its strategy for production, manufacturing and budgeting with an objective of expansion into the new markets and reaching consumers distributed in different parts of the nation.

14. INFORMATION SYSTEMS 14 References Gao, L., Chang, E., & Han, S. (2005). A powerful tool to expand business intelligence: Text mining. Transactions on ENFORMATIKA, Systems Sciences and Engineering, vol. 8, ESSE 2005, Budapest, 110-115. redacted byonline essay writing service Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal of Market Research, 56(3), 387-404. Jacobs, D. (2005). Enterprise software as service. Queue, 3(6), 36-42. Laudon, K. C., & Laudon, J. P. (2011). Essentials of management information systems. Upper Saddle River: Pearson. Molinari, L. (2011). Reducing e-waste of consumer electronics through reverse logistics. online] www.Article. Com/docs/wp-Reducing-E-Waste-Consumer-Electronics- Through-Reverse-Logistics. Pdf (accessed 17 August 2016). Negash, S., & Gray, P. (2008). Business intelligence. In Handbook on decision support systems 2 (pp. 175-193). Springer, Berlin, Heidelberg. Weiwei, T. (2007). Impact of corporate image and corporate reputation on customer loyalty: A review. Management Science anddo my engineering homework, 1(2), 57. At Tutlance.com you'll the best professional academic writing services & phd dissertation writing services !