1 / 32

Tim Hortons

Tim Hortons. Always Fresh. Always Tim Hortons . Agenda. History Products and Services Image Advertising. History. Samantha Mcvey. Agenda. Where Tim Hortons started Introduction of products Company characteristics Expansion. History.

wiley
Download Presentation

Tim Hortons

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Tim Hortons Always Fresh. Always Tim Hortons.

  2. Agenda History Products and Services Image Advertising

  3. History Samantha Mcvey

  4. Agenda Where Tim Hortons started Introduction of products Company characteristics Expansion

  5. History Founded in 1964 by Tim Horton and Jim Charade Became full partners with Roy Joyce Death of Tim Horton

  6. Becoming Tim Hortons • Started off with two products – coffee and donuts • 1976 • Timbit • 1980 • Muffins, cakes, pies, croissants, cookies, soups and chilli • 1993 • Sandwiches • 1995 • Collaborated with Wendy’s

  7. Company Characteristics Approximately 100,000 employees Generate revenues of $2.04 million per year Account for 77% of all brewed coffee served

  8. Expansion Largest Canadian restaurant chain – 3015 stores operating Kandahar, Afghanistan 563 US stores

  9. References Lam, E. (2010, March). Tim Hortons to open 900 new North American stores. Retrieved March 19, 2010, from PH&N Investment Services: http://www.financialpost.com/news-sectors/story.html?id=2645021 Tim Hortons in Kandahar, Afghanistan: An insider's view. (2009). Retrieved March 26, 2010, from Canadian Living: http://www.canadianliving.com/life/community/tim_hortons_in_kandahar_afghanistan_an_insiders_view.php Tim Hortons to open 900 new North American stores. (2010). Retrieved March 30, 2010, from Financial Post: http://www.financialpost.com/news-sectors/story.html?id=2645021 Tim Hortons: About Us. (2009). Retrieved March 19, 2010, from Tim Hortons: http://www.timhortons.com/ca/en/about/ Tim's takes on America. (2009). Retrieved March 26, 2010, from Macleans: http://www.macleans.ca/business/companies/article.jsp?content=20080312_112770_112770 Tims Takes on America. (2009, March 12). Retrieved March 25, 2010, from Macleans: http://www.macleans.ca/business/companies/article.jsp?content=20080312_112770_112770

  10. Products and Services Jamal Mansour

  11. Agenda Products Services Conclusion

  12. Products Tim Hortons expanded their franchise by adding greater products such as: BLT’s, Bagels, sandwiches, and Timbits They have also made breakfast sandwiches with hash browns

  13. Products (Continued)

  14. Services Their biggest priority is providing excellent services for their customers They offer employment to a wide of range people who qualify They are also expanding their franchise throughout Canada

  15. References adelineang. (n.d.). Retrieved March 29, 2010, from http://adelineang.com/wp content/uploads/2009/03/timhortons1.jpg gooddeedaday. (n.d.). Retrieved March 29, 2010, from http://gooddeedaday.files.wordpress.com/2009/06/timbits1.jpg Tim Hortons. (n.d.). Retrieved March 29, 2010, from Nutrition: http://www.timhortons.com/ca/en/menu/menu_info.html Tim Hortons. (n.d.). Retrieved March 29, 2010, from Menu: http://www.timhortons.com/ca/en/menu/menu.html

  16. Image Kelsey Duncan

  17. Agenda Better The Environment Sponsors and Charities The Tim Card

  18. Better Environment • Going Green • Reusable mugs • Environmental Events • Earth week, Global Earth Hour • Waste Control • “waste, paper, plastic”

  19. Sponsors and Charities • Tim Hortons Children’s Foundation • Camp built for the less fortunate • Sponsoring • Curling, Dragon Boat Festival, Timbits

  20. The Tim Card • What is it? • Convenient • Reusable • Expedite

  21. References About the Foundation. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/childrens_about.html Annicchiarico, M. (2010, March 10). Winning One for the Home Crowd. The National Post. Retrieved March 29, 2010, from http://www.nationalpost.com/sports/story.html?id=2665613 Beem, D. (2010, March 16). The Case For Co-Branding. Forbes. Retrieved March 26, 2010, from http://www.forbes.com/2010/03/16/cold-stone-creamery-dan-beem-rocky-mountain-chocolate-cmo-network-co-branding.html Camp Day. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/camp_day.html Camp Locations. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/childrens_locations.html Environmental Events. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/environmental-events.html Local Programs. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/local-programs.html

  22. References Making a True Difference. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/go-green.html Tim Hortons Children’s Foundation Programs. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/childrens_programs.html Tim Hortons Sponsors Dragon Boat Festival. (2010, February 3). The Ottawa Citizen. Retrieved March 30, 2010, from http://www.ottawacitizen.com/life/Hortons+sponsors+Dragon+Boat+Festival/2515381/story.html Wherry, A. (2009, September 23). Donuts, Hockey, Tax Cuts and Afghanistan. Macleans. Retrieved March 30, 2010, from http://www2.macleans.ca/2009/09/23/donuts-hockey-tax-cuts-and-afghanistan-in-suburban-ontario/ Working Together for a Better Environment. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/environment.html

  23. Advertising Marie Boucher

  24. Agenda Advertising based on Canadian values Roll Up the Rim Advertising strategy

  25. Advertising Based on Canadian Values • Successful Marketing • One of the best in Canada • Commercial • Family values • Canada’s multiculturalism • Being a ‘Part of the Family’

  26. Advertising Based on Canadian Values “The Olympics are a time when people are proud of what this country’s about, and we really wanted an ad that matched the tone and mind-frame that people were in, when pride and unity were on their minds. It really highlights what we’re proud of, that we’re a diverse culture”. –David McKay, Director of brand marketing for beverages

  27. Advertising Based on Canadian Values • Channels • Radio • Newspapers • Billboards • Magazines • Transit shelters • Ads on all six of the Canadian NHL hockey rinks

  28. Roll Up the Rim • Prizes • Over 20 million • First ever • In 1986 • Timing • During the height of the NHL season

  29. Advertising Strategy • Strategy • Slogans • “Always fresh, always Tim Hortons” • “You’ve always got time for Tim Hortons”

  30. Advertising Strategy “The bottom line is that the Tim Horton’s you know today, will be dramatically different in four years from now. It will be an improved company. It will be bigger. It will be more productive and it will be in a growth mode”. – Don Schroeder, Chief Executive Officer

  31. References Anderson, S. (2010, March 5). Tim Hortons to open 900 new stores. The Globe and Mail. Retrieved March 28, 2010, from http://www.theglobeandmail.com/globe-investor/tim-hortons-to-open-900-new-stores/article1491149/ Beem, D. (2010, March 16). The Case For Co-Branding. Forbes. Retrieved March 26, 2010, from http://www.forbes.com/2010/03/16/cold-stone-creamery-dan-beem-rocky-mountain-chocolate-cmo-network-co-branding.html Blackwell, R. (2010, March 27). Enbridge, Tim Hortons executives take prize in first-ever tie. The Globe and Mail. Retrieved March 28, 2010, from http://www.theglobeandmail.com/report-on-business/enbridge-tim-hortons-executives-take-prize-in-first-ever-tie/article1510073/ Houpt, S. (2010, March 25). Tim Hortons: Where commerce, culture intersect. The Globe and Mail. Retrieved March 26, 2010, from http://www.theglobeandmail.com/report-on-business/ industry-news/marketing/tim-hortons-where-commerce-culture-intersect/article1490187/ Rrroll Up the Rim to Win. (2010). RRRoll Up Fun. Retrieved March 27, 2010, from http://www.rolluptherimtowin.com/en/funfacts.php

  32. References Simons, P.(2010, March 6). Advertisement for ourselves. The Ottawa Citizen. Retrieved March 24, 2010, from http://www.ottawacitizen.com/sports/2010wintergames/Advertisement+ourselves /2648923/story.html The Power of a Story – Tim Hortons Advertising. (2010). The Power of a Story – Tim Hortons Advertising. (2010). Retrieved March 24, 2010, from http://rosssimmonds.com/2010/02/24/tim-hortons-advertising/ Tim Hortons: advertising and marketing profile. (2010). Tim Hortons (Canada). Retrieved March 25, 2010, from http://www.adbrands.net/ca/timhortons_ca.htm Tim Hortons: Encyclopedia II. (2010). Tim Hortons – Advertising and promotion. Retrieved March 24, 2010, from http://www.experiencefestival.com/a/Tim_Hortons_-_Advertising_and_ promotion/ id/5531599 Tim Hortons – FAQS. (2010). Marketing and Advertising. Retrieved March 25, 2010, from http://www.timhortons.com/ca/en/about/faq.html Wherry, A. (2010, September 23). Donuts, hockey, tax cuts and Afghanistan. Macleans. Retrieved March 27, 2010, from http://www2.macleans.ca/2009/09/23/donuts-hockey-tax-cuts-and-afghanistan-in-suburban-ontario/ Why Tim Hortons Has the Best Ads in Canada. (2010). Impact. Retrieved March 27, 2010, from http://marioparise.ca/why-tim-hortons-has-the-best-ads-in-canada

More Related