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ETA SOLUTIONS PRESENTATION FOR HJ

ETA SOLUTIONS PRESENTATION FOR HJ. 11-29-2011. Company Overview. Company History Company background Current Status development Organization Marketing Strategy Execution Products. Company History. 2008 Launched Shanghai R&D Office 2009 Incorporated as an US company

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ETA SOLUTIONS PRESENTATION FOR HJ

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  1. ETA SOLUTIONS PRESENTATION FOR HJ 11-29-2011

  2. Company Overview Company History Company background Current Status development Organization Marketing Strategy Execution Products

  3. Company History • 2008 Launched Shanghai R&D Office • 2009 Incorporated as an US company • 2009 Sales office in ShenZhen • 2009 Generating Revenue • 2010 Designed in Top-Tier customers • 2011 Revenue to exceed 10 million RMB

  4. Company Background • Founder background • Graduated UC Berkeley, worked in Maxim and AATI 10 years • Previously managed 30+ people, and introduced 40+ products. • R&D team members are veterans in Power IC industry • Forward design, own IPs and proprietary technologies • Sales generated revenue from 0 to USD$15M in 3 years with previous Power IC company. • Sales penetration into the largest Networking companies in China

  5. Current Status and Development • 16 employees. 10 in R&D and 4 in Sales & Marketing, 2 in Operations • 2 Product lines • General DC-DC converters • Customized Power management Solutions • 20 products in Mass Production and 10 products in development • Goal is to reach USD$10Mil revenue in 3 years

  6. Organization

  7. Marketing Strategy Red Ocean and Blue Ocean amphibian Surviving in Red Ocean By Becoming performance AND cost leader in large volume commodity products Find Blue Ocean opportunities in Red Ocean and capitalize on them Develop highly customized products tailored for customers with high Gross Margin

  8. Execution High Volume Products (供应商,渠道） ETA3406 : 5KK/Month ETA1018: 4KK/Month ETA8015: 1KK/Month ETA1482: 5KK/Month (est.) ETA1483: 2KK/Month (est.) ETA3409A/B: 1KK/Month Niche High Margin Products （Higher Margin,品牌） ETA3410 ETA9020 ETA1021

  9. Products MP Released

  10. Products In Development (High Voltage)

  11. Products In Development (Low Voltage)

  12. Product Highlights ETA3406 Typical Application • Features • Up to 1.2A Max Output Current • 1.5MHz Frequency • Light load operation • Internal Compensation • Tiny SOT23-5L Package • Applications • USB ports/Hubs • Hot Swaps • Cellphones • Tablet PC • Set Top Boxes

  13. Product Highlights ETA1483 Typical Application • Features • Wide Input Operating Range from 4.5V to 18V • High Efficiency: • Up to 90%at Light Load • Up to 95% at Heavy Load • Capable of Delivering 2A • Input OVP • No External Schottky Diode Needed • Applications • Wide input Range Step-down

  14. Product Highlights ETA3410 Typical Application • FEATURES • Up to 2A Max Output Current • 3MHz Frequency • Internal Compensation • Clock Dithering • Tiny DFN2x2-8L Package • APPLICATIONS • USB ports/Hubs • Hot Swaps • Cellphones • Tablet PC • Set Top Boxes

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