Love Food – Hate Waste?

1. Love Food – Hate Waste? Inspirational food – how can we inspire universities and colleges to reduce waste through positive behaviour change campaigns? Jo Kemp (Lauren Naylor Morrell, Victoria Frodsham), StudentForce for Sustainability Emma Marsh, Wrap Dave Morton, University of Winchester Daniel O’Connor, Newcastle University

2. Love Food – Hate Waste? Emma Marsh – The Food Waste Agenda Dave Morton – A University approach StudentForce – Community engagement Panel Discussion

3. Emma Marsh Community Partnerships Manager

4. The scale of the challenge • Preventing household food waste and partner support • Impact to date • Manchester City Council in partnership with Manchester University

5. Most of the UK’s (known) food waste arises at the household level

6. Household food waste 50% of total UK food waste Over 5 mt reaches landfill At least 60 and up to 80% is avoidable: • Worth £12 billion or £50 month for the average HH • Includes 17 billion “5 a day” portions • Responsible for the equivalent of 20Mt of CO2e; the same as 1 in 4 cars on UK roads

7. 16% 13% 12% 10% 6% 25% 55% “left & unused; 45% “prepared, cooked, served too much” Planning Buying Storage Preparation Use

8. Kg per person per week Awareness of household food waste as an issue is high65% agree that the “average family” could save c. £50 a month However personal acceptance & recognition is much lower 77% estimate their own potential savings to be < £20 a month (26% say £0!) 16-24 55-64 25-34 34-44 65+ 45-54

9. Changing consumerbehaviour • “Love Food Hate Waste” • Partner activity • Changing the retail environment • ensuring retailers change /improve products and practices to help consumers waste less

10. Enabling partner activity • Introductory materials & case studies • Template resources • Regular press releases\ briefing notes • Training partner staff • Strong partnerships with food industry, local authorities, community groups, wider media

12. Changing the retail environment - Helping consumers: Use what is bought Keep what is bought at its best Buy the right amount - Consistent, simple use of dates - Portioning advice and tools -Tips and recipes - Maximum shelf life - Packaging design - Clear storage guidance - In-home tools • - Pack size range and availability • Promotions • In-store guidance

14. Impact to date In 2009, a minimum of ~380,000 tonnes pa less food waste collected than in 2006/7 The value of the food waste avoided in 2009 is around £860 million, and the reduced emissions of CO2e is around 1.6 million tonnes An integrated approach has delivered a minimum of c. 5% reduction over 3 years

15. Manchester City Council and Manchester University - Student Masterchef 2010 • To provide information about the amount of food that is thrown away and how much could be saved by using the food already bought • To provide helpful and practical hits and tips on how to reduce the amount of food thrown away • To provide those taking part in the competition with the experience and challenge of working in a professional kitchen

17. Greater Manchester Councils • Enhanced community engagement: 24 local judges (provided time for free) including: • North Manchester FM, Didsbury Women’s Institute, Community Food Demonstrator, Food Co-Operative Manchester, local residents from Manchester, and Fuse FM • Jamie Shemie, Culinary Arts student – ‘It was great to be part of such a well organised campaign. The students were all amazing and it was good to see them learn about reusing food and reducing food waste’.

18. 46 entries (up 48% on 2009) • An increase in traffic on the www.recycleformanchester/facebook.com pages from 17 users who stated that they liked the Recycle for Manchester web pages to 90 users at the end of the campaign • 11 press articles • Business sponsorship including Fareshare and Manchester restaurants • Total cost just £1,234!

19. Enable • Encourage • Engage • Exemplify

20. Thank you Emma.marsh@wrap.org.uk www.lovefoodhatewaste.com/partners

21. Sustainable Catering at the University of Winchester

22. What is LIFE • Local • Independent • Fair • Ethical

23. Our journey • 2003 Introduce waste segregation 2 years before recycling schemes introduced • 2005 plastic and paper and cardboard recycling starts at the university • 2007 Composting of coffee grouts on site by University gardeners • 2009 Waste cooking oil sent to disabled charity for conversion to bio-diesel • 2010 Food waste collections begin for composting off site. • 2011 Auditing separate waste collections points to pin-point problems.

24. Communicating to Customers • Collect initial customer feed back • Produce marketing literature for customers about recycling and food wastage • Introduced LIFE week just after Freshers week to publicise our commitments to new students • Continue to monitor feedback from customers.

25. Operational Problems • Customers not caring about recycling • Mixing up waste streams and recycling in bins • Still excessive “landfill” waste after removing recyclables • Large volume of food waste pin-pointed by contractor

26. We Cater for Life The Future?

27. StudentForce for Sustainabilityworking and learning for a sustainable future Are Universities Loving Food and Hating Waste? • 15 years of experience: over 800 graduates on placement • 37 graduates in Colleges and Universities • Working in partnership: NUS, EAUC, Wrap, Defra, IEMA • 97% into paid employment following a placement

28. Are Universities Loving Food and Hating Waste? • Greener Living Assistants • Ethical cake bakes • Food-cycle project • Growing projects • Catering departments in Green Impact • Conversations on food issues: staff, students and procurement • Waste removal, on the cards. Waste reduction education….?

29. Community Engagement: Lincolnshire County Council • Increase the amount of Committed Food Waste Reducers • across the county • 2 graduates to engage communities, focussing on active community groups. • Providing support, inspiration and advice for participating organisations to achieve significant sustainable behaviour change • 55 events across Lincolnshire over 5 months, 5600 reached • Large scale cookery demonstrations. • Local chef demonstrations for community groups • Market, supermarket and library stalls • Children centre cookery demonstrations and community group interactive workshops. • Short talks and presentations. • Training workshops

30. Community Engagement: Successes Large footfall Partnership working Conversational engagement

31. Community Engagement: Successes Localised marketing High frequency Locally tailored

32. Community Engagement: Successes One-to-one support Longer term engagement Skills development

33. Community Engagement: Successes In-depth support ‘Train-the-Trainer’ Multiplier Effect

34. Community Engagement: Outcomes Challenges • Timescales • Season • Duration • Recruitment of attendees • Staffing/contact changes Opportunities • Universities • Schools • Recipe Books: link to other locally relevant food issues

35. Love Food Hate Waste: Community Engagement “The WRAP-funded Love Food Hate Waste campaign in Lincolnshire was delivered very effectively, engaging with a wide range of people and delivered on time and to budget. Thousands of people have received messages about food waste and how to avoid it thanks to the hard work of everyone working on the project in Lincolnshire” (Local Communications Advisor, WRAP)

36. Love Food Hate Waste: University Engagement? Peer to peer engagement Food Waste tackled at the cause: Habit Discontinuity Engagement across campus and community : staff and students Longer term intervention : institution specific Partnership opportunities

37. For further information contact Jo Kemp, Education Sector Coordinatorwww.studentforce.org.uk01572 723419joannakemp@studentforce.org.uk Contact us!

38. Love Food – Hate Waste? Emma Marsh – The Food Waste Agenda Dave Morton – A University approach StudentForce – Community engagement Daniel O’Connor – Waste Management Panel Discussion

39. Love Food – Hate Waste? Inspirational food – how can we inspire universities and colleges to reduce waste through positive behaviour change campaigns?