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Importance of Mobile Marketing Mobile’s portability feature enables a user to get in touch with world through internet from anywhere and anytime. Increasing number of internet and mobile user drags a revolutionary trend in marketing sector called Mobile marketing. Here are some reasons which can explain mobile marketing importance in these days: Availability of quick services anytime: People want good, easy and quick services. They are looking for a service provider which can fulfill their requirements anytime, anywhere, and can be easily reached. 2. Mobile has become an undetachable part of life: Mobile is a necessary part of daily life. It can easily carried to anywhere and that’s why becomes a favorite device for e- shopping in leisure time. 3. Mobile is not only used for e-shopping but also used in physical store: A physical store also uses mobile services for providing services and advertising. 4. SMS Marketing: SMS and MMS marketing bring a tremendous change in marketing. Now users are getting offers and discounts or get notified for sale via sms or mms. 5. Mobile search index becomes primary contents for ranking: Google is going to make search index based on mobile search ranking rather than desktop search ranking. w w w . a d v d m s . c o m 1. Source: www.technians.com