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Incorporated in almost all digital marketing strategies today is email marketing. Because of its cheaper costs and wide reach, most businesses utilize this medium to reach their consumers and audiences for advertisements, promotions, new offers, and more. PLAIN TEXT VS. HTML EMAIL TEMPLATE: WHICH IS BETTER FOR EMAIL MARKETING ? Which Should You Use? When deciding which email method to use, you have to consider the following: 1. Deliverability 2. Appearance 3. What Are Your Marketing Objectives? Do you need help in deciding which to use for your marketing campaign? Check out our SEO Services. We at can definitely help choose which email method is best for you. SEO Lakewood, CO Source: campaignmonitor.com