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What is Search Engine Marketing and How it Works? Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Search Engine Marketing (SEM) aids businesses to gain market online by purchasing Ads on search engines such as Google, Yahoo or Bing. The SEM practices revolve around the promotion of websites in SERPs to optimize the brand presence and conversions. SEM utilizes paid and unpaid advertising means to optimize the promotion of online businesses How search engine marketing works: Know about search engine marketing Know The Synonyms & Acronyms Related To SEM Learn How To Get Organic & Inorganic Traffic Via Unpaid SEM Learn How To Earn Traffic Via Paid SEM i.e. PPC Know Steps Involved In Search Engine Marketing Source: digitalvidya.com w w w . a d v d m s . c o m