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UF Online Enrollment Management Advisory Board Meeting Report

Summary of meeting discussing organizational structure, marketing performance, student support, admissions, enrollment data, and program development for UF Online. Detailed information on recruitment, retention, coaching, communication plans, and admissions facts provided. Emphasis on enhancing student enrollment and retention through comprehensive support services.

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UF Online Enrollment Management Advisory Board Meeting Report

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  1. Advisory Board Meeting November 20, 2014

  2. Organizational Structure Andy McCollough

  3. Org Chart

  4. Functional Organization *Direct reports to TNT

  5. Marketing, Recruitment, & Retention Elsa BurnsPearson Embanet

  6. Marketing Performance Summary New programmatic landing pages Average of 70% increased lead flow quarter over quarter (Q1 & Q2 vs. Q3 & Q4) Actual/Forecasted 2014 total leads = 30,293 FTIC leads comprise of approximately 25 % of total leads volume Out-of-state leads comprise of approximately 70% of total leads volume

  7. Social Media Engagement

  8. Social Media Posts

  9. Lead Summary

  10. Lead Analysis

  11. Q4 2014 & Q1 2015 Priorities Expanding into highly targeted digital advertising mediums focused on: In-state interest FTIC student International & out-of-state interest Video content: Virtual tour, student, faculty, and alumni Continuous optimization

  12. Core Service: Recruitment Operations Enrollment Coaches are dedicated team members working on behalf of your institution • Relationship Building – Build rapport, trust, and credibility • Discovery – Ask proper questions to identify needs and motivation • Advocate and Support – Meet the need and recommend best solution-vision match Consultative Coach Recruitment Management (Process) • Statuses – Effectively move leads through the recruitment process • Calls and E-mails – Number of times per week • Recruitment Reporting– Forecast of projected students • Automated/ Attempting – Each new lead gets a personalized response upon inquiry and during the attempting process • Accepted – Calls and e-mails to keep prospective students engaged • Registration to Start of Class – Calls and e-mails through the first week of class Communication Plans

  13. Core Service: Student Support & Retention Every student is supported by a dedicated Program Coach Welcome Call Outlining Keys to Success Proactive Check-ins Behind the Scenes Monitoring Encouragement and Recognition of Efforts Respond to Program and Service Questions as Needed

  14. The UF Online OneStop Melissa Robinson Centralizing Enrollment Management for UF Online Students

  15. Our Mission and Commitment To optimize operations within the Division of Enrollment Management and to provide UF Online students first-class customer service throughout the enrollment lifecycle, with a specific interest in increasing student enrollment and retention.

  16. Sharing a Common Goal of Student Support

  17. OneStop Functions Campus Constituents Bursar Financial Aid Registrar Admissions

  18. OneStop Advisers Help Desk Faculty

  19. OneStop Operations • Location • Extended hours • General Inbox • Website • Social media presence • Video • Contact • (352)294-3290 • ufonlineonestop@mail.ufl.edu • www.handbook.ufonline.ufl.edu

  20. Admissions Steve PritzZina Evans

  21. UF Online Admission Facts • Rolling admissions • Multiple entry points throughout the academic year • Criterion based admissions requirements (not pooled) • Increased flexibility in Admissions Process • Application and application fee remains active up to 1 year • Deferment of admissions (up to 1 year) • Incomplete applications are moved to next term (not automatically cancelled)

  22. Application Numbers *Spring 2014 numbers included applications from previous 2 +2 programs

  23. Fall Enrollment Data Steve Pritz

  24. Fall 2014 Enrollment Summary Total - 892 Data provided by the Office of the University Registrar as of 11/10/14

  25. Fall 2014 Enrollment Summary Data provided by the Office of the University Registrar as of 11/10/14

  26. Fall 2014 Enrollment Summary Data provided by the Office of the University Registrar as of 11/10/14

  27. Fall 2014 Enrollment Summary Data provided by the Office of the University Registrar as of 11/10/14

  28. Enrollment SummarySpring 2014 to Fall 2014 UF Online Persistence Rate Final SIF for Spring/Summer, SIF as of 11/17/14 for Fall

  29. Enrollment SummarySummer 2014 to Fall 2014 UF Online Persistence Rate Final SIF for Spring/Summer, SIF as of 11/17/14 for Fall

  30. Enrollment SummaryFall 2014 UF Online Enrollment by Age

  31. Calendar Models

  32. Semester Calendar Fall Spring Summer 8 weeks 8 weeks 6 weeks A A A C C C 6 weeks 8 weeks 8 weeks B B B

  33. Trimester Calendar Summer Fall Spring 7 weeks 7 weeks 7 weeks A A A C C C 7 weeks 7 weeks 8 weeks B B B

  34. Quarter Calendar Winter Spring Summer Fall 6 weeks 5 weeks 6 weeks 6 weeks A A A A C C C C 6 weeks 7 weeks 6 weeks 6 weeks B B B B

  35. Program Development Brian Harfe

  36. Majors Second 5 Launched Original 5 Launched

  37. Majors Roadmap • Academic Year 2015-16 Launched • Sociology Proposed • Geography • Nursing • Computer Engineering • Anthropology • Academic Year spring 2014 • Business Administration • Criminology & Law • Health Education & Behavior • Environmental Management • Sport Management • Academic Year 2014-15 • Biology • Computer Science • Geology • Psychology • Telecommunications • Academic Year 2016-17Proposed • Microbiology & Cell Science • Accounting • Mechanical Engineering • Civil Engineering • Finance • Elementary Education

  38. Majors Majors currently accepting new students per term and student type Tran = Transfer Student FTIC = First Time in College (Freshmen)

  39. Course Production Jennifer Smith

  40. New or Re-designed Courses

  41. Course Breakdown (Spring 2014 – Summer 2015)

  42. Cost • Fiscal Year 2013-14 • Average cost/3 credit course = $17,687 • Fiscal Year 2014-15 (projected) • Average cost/3 credit course = $20,625 • Fiscal Year 2015-16 • Increased STEM production g higher cost

  43. 2014-15 STEM Production

  44. STEM Course Production

  45. General Chemistry Personalized Learning • Media packages = short video with embedded assessment • Publisher homework • Organized by learning objective • Identify student strengths and weaknesses • Deliver appropriate content • Synchronous chat sessions moderated by TA

  46. Labs • Biology: • Simulations/Lab-in-a-box • Physics: • Simulations/Video recordings • General Chemistry: • Simulations/On-site bootcamp

  47. Samples of Video Content

  48. Faculty Development • Faculty Institute: Required for all UFO faculty • TA Institute: Required for all UFO TAs • Interface Faculty Seminar • Online Education Excellence Awards Showcase • Session Topics: • Online Assessment • Canvas • Rubrics • Groups • Team-Based Learning

  49. Information Technology Fedro Zazueta Dave Gruber Technology Services for Online Student Success

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